The Inside Scoop on How Alexandre Gama Became Advertorial Gold

     Without advertising, businesses would be forced to resort to spreading worth of mouth about their products and services, largely unable to scale upwards. That’s where advertising comes along.

Alexandre Gama was born in Brazil’s capital city, Rio de Janeiro, in the cold winter month of June, 1958. After Mr. Gama graduated high school, he attended the Advertising and Communications program, held on behalf of the Armando Alvares Penteado Foundation. Alexandre had no earthly idea his career would trend upward so steadily, hired on by Standard Ogilvy & Mather in 1982. His two job duties were to create new content and copywriter.

Following his eight-year tenure at what’s now known as Ogilvy & Mather, the advertising guru found a position at DM9, maintaining his former job duty of copywriting. However, this time around, Mr. Gama became the creative director of DM9, staying for four years before earning the title of Most Awarded Copywriter of his Generation, handed out in Brazil.

Mr. Gama headed off to Young & Rubicam, now Y&R, serving in duel roles as the CEO and COO, prior to leaving in 1999 to form the now-successful, well-known agency Neogama. Alexandre Gama is also a member of the Brazilian Association of Advertising Agencies.

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