The Growth Of Purina Dog Food Products Like Beneful Through Sound Business Decisions

Purina dog food is owned by the Nestle Purina Petcare company, and they can boast about having some of the best and most quality dog food and pet products on the market. Since the merger of Ralston Purina and Nestle’s Friskie’s company in 2001, the dog food manufacturing industry has been reshaped and molded into Purina Petcare’s image. Purina dog food products come in both wet dog food and dry dog food, and they’re available in a variety of products for dogs depending on the dog’s age, weight, breed and overall health. Some of the products that are put out by Purina Petcare dog foods are Purina ONE, Purina Dog Chow, Purina Pro Plan and the ultra nutritious Beneful brand.

The early part of the merger’s history was historic for dog owners even if they weren’t aware. Purina Beneful shifted much of its dry food manufacturing out of the cities of Saint Joseph, Missouri, Jefferson, Missouri and Arden Hills, Minnesota, and it transferred a lot of those responsibilities to New York. This is significant because those three major factories were originally Friskies’ factories, and two of the major factories are located in Missouri, and Saint Louis, Missouri is where Purina Petcare decided to locate its new headquarters after the Federal Trade Commission approved the historical merger. After the dry Purina dog food manufacturing was shifted to th company’s liking, they decided to shift the manufacturing of the wet dog food mainly to the Saint Joseph factory. Then, the company unified their Latin American and North American operations, and they restructured that under a new division called the Nestle Purina Petcare Americas. One of the last major changes made in the early part of the Purina Petcare company’s existence was taking over and managing their own distribution in Asian counties instead of keeping it under the old adage of being “dealer controlled” which was a good thing because it allowed for better quality control, and there were better recipes developed for the food.

Purina dog food is marketed well, and part of that marketing is due to the philanthropy of the Purina Petcare company. Often times, philanthropy and marketing go hand in hand, and that does sort of make it an advertising cost for the maker. Many people might call the philanthropy a ploy, but it really doesn’t matter as long as dogs and their owners get help and benefit in times of need. When Hurricane Charley struck in 2004, it was Purina Petcare that sent 80 tons of food and over $100,000 to animal shelters. There was also a joining of Purina with the Canine Health Foundation to further the science of veterinary medicine and nutrition for dogs.

Purina’s Beneful Brand has always been marketed as being the most healthy dog food a dog owner could purchase on an average income. This is a statement that Purina has been able to validate through recommendations by vets, and the Food and Drug Administration also approves and endorses this brand. Purina dog food products are the superior products on the market.

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