New Squaw Valley Ski Museum?

The non-profit organization Squaw Valley Ski Museum Foundation gained more support for their Squaw Valley ski museum recently, according to the Auburn Journal. The Foundation, which has expressed the desire to locate their ski museum at Squaw Valley Park, has heard from Placer county supervisors that the county supports locating the museum at the preferred location.

The museum would be used to memorialize both the 1960 Winter Olympics, which were held at Squaw Valley, as well as winter sports more broadly.

Gus Thomson of the Auburn Journal reported that there are currently two sites being considered for the new museum: the Foundation’s preferred Squaw Valley Park location, and an alternative site at the so-called Gateway Property on the north side of Squaw Valley Road. While both are feasible options, proponents of the new museum favor the Squaw Valley Park location largely for aesthetic reasons, “mostly due to the existing power lines and nearby substation,” according to Jennifer Merchant, deputy county executive officer, who was quoted in the report.

According to their website, the Squaw Valley Ski Museum Foundation “collects, preserves, exhibits and interprets our western skiing heritage and celebrates the legacy of the 1960 Winter Olympic Games.” The Foundation works with volunteers and members both locally and abroad to promote the rich history of skiing in the western U.S.

The new museum could not come at a better time for Squaw Valley Ski Resort. The location has seen a surge in popularity and customer satisfaction, since the appointment of Andrew Wirth as President and CEO in 2010. In the five years since Wirth has taken the reigns of the organization, customer satisfaction has skyrocketed. Wirth has noted that “Squaw Valley moved from the bottom 20 percent of ski resorts into the top 20 percent over the year” for customer service satisfaction, according to a 2011 7×7 Magazine interview.

With Squaw Valley gaining prominence yet again in the world of skiing, the time appears to be opportune for the Squaw Valley Ski Museum Foundation to push for their museum. Perhaps this is an opportunity for the region to return to the conversation for hosting an Olympics in the future, especially since cities like Boston and others have shied away in recent years from hosting the legendary event.

In any case, the potential museum is another step in the right direction for an altogether charming and timeless location.

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