Many companies need search engine marketing in order to make their website more visible whenever someone need to use search engine. If someone is looking for any information about any company, it is essential that the companies’ websites appear in the search engine’s result pages. White Shark Media, as one of the search marketing agencies, has successfully managed to do this, but some of the clients’ complaints have even helped us improve a lot. Below you will see some of the customers’ complains that we have received in the last couple of years, and what we have done to make them not happen again in the future.
‘I THINK THAT COMMUNICATION IS NOT GOOD ENOGH’
As communication is one of the most important tasks of our company, providing meaningful communication is a must have. However, some of our clients complained that our communication lacked something , and that they needed to seek a help of a receptionist. This is how we solved the problem:
1) SCHEDULED CALLS WITH GOTOMEETING
Every month, our clients would have a scheduled meeting that would took place with GoToMeeting, a tool that allows us to share our screen so that our clients would see everything we do.
2) PHONE SYSTEMS WITH SOME EXTENSIONS
Upon signing up, our clients will get an email with the contact information they need ,which will allow a communication in the case the person you need is out of the office.
‘MY PREVIOUS CAMPAIGNS WERE PERFORMING BETTER THAN YOURS’
If our clients complain, and we do not manage to perform better, that would mean that we are in a big trouble. Thus we have put emphasis on the following things.
1) THE EXISTING CAMPAIGNS ARE CONSTANTLY IN USE
If a client has a better-performing campaign, we make every endeavor to produce even better results.
2) SOME SUPERVISORS OVERSEE CAMPAIGN MANAGEMENT AND PROVIDE FEEDBACK
Since our supervisor are not responsible for more than 4 SEM Strategists, this allows each strategist to rely on a more experienced team .
‘ I ‘D PREFER YOU ALSO OFFERED SEO SERVICES’
In order to make sure that our clients do not lose much money on SEO vendors, we tend to review all SEO proposals.
‘ I HAVE NO IDEA HOW TO TRACK MY ADWORDS PERFORMANCE’
Since this is very important, we have initiated a process in which we can install call tracking and conversion tracking for free.
‘ MANY OF OUR CUSTOMERS ARE COMING THROUGHT THE PHONE’
Since many enquiries happen through the phone, tracking phone calls represent our important step, and we have included it in our AdWords management plan for free.
So, it is true that people learn from mistakes, and White Shark Media clients’ complains had as well prompted us to improve even more.