EOS (Evolution of Smooth) has only been in business for around 7 years, and in this short time, the company has managed to virtually take over the lip balm industry. EOS is currently worth around $250 million, and the company sells approximately 1 million items each week. EOS is also the second bestselling lip balm in the United States.
EOS is known for its organic and natural lip balms in flavors like pomegranate raspberry, vanilla mint and acai berry and the balms are formulated with ingredients like vitamin E and shea butter to protect the lips and keep them smooth and moisturized. Sanjiv Mehra, one of the founders of EOS, says that now is the time to start letting consumers know a little more about the company, which is why information on EOS’ worth was finally released. Mehra also says that he wants to add a bit of luxury to the everyday lives of consumers, which is why EOS lip balm flavors and ingredients are so appealing. EOS lip balm appeared in large stores such as Kohls, Walmart and Ulta. It is also believed that EOS will lead the growth of the lip balm industry in the coming years. It is estimated that the lip balm market will be worth $2 billion by 2020.
For more information on EOS products, visit www.evolutionofsmooth.com.