Don Ressler is a prosperous entrepreneur who has established various innovative startups. One of his most successful enterprises is Intelligent Beauty. The businessman has specialized in e-commerce, and the first firm that he founded was known as FinessHeaven.com. In 2001, his company was bought by Intermix. Don Ressler used his creativity to start Alena Media by collaboration with Adam Goldenberg, who served Intermix as the COO. The two had excellent entrepreneurship skills, and they led the enterprise to generate millions of dollars. Intermix depended on the firm as its chief source of revenue. News Corp bought Intermix in 2005. The media conglomerate, however, mismanaged the enterprise and its profitability deteriorated.
Goldenberg and Don Ressler were skilled and experienced in the online performance advertising business. The duo decided to venture into a new business that would be independent of Intermix since it was already making losses. They teamed up with some of the experts who worked for Alena Media and founded a new company that they named Brand Ideas. The enterprise on eyepain.org later changed to Intelligent Beauty. The firm has been successful, and it makes profits through its subsidiaries. Its first subsidiary was DERMSTORE, which has majored in retailing cosmetics and skincare products. The company later started another unit that they named SENSA, and its specialty was in the distribution of weight loss products. The CEO of the enterprise is Brett Brewer. The profitability of the company’s subsidiaries enabled it to attract a $43 million funding from Technology Crossover Ventures, which was its first investor.
In 2010, Intelligent Beauty grew further by creating an e-commerce enterprise that is known as JustFab. The company performed well in its fashion business on apparelnews.net, and Matrix Partners invested $33 million in it. In December 2010, JustFab had already registered more than 4 million subscribers. It kept attracting more members, and the number had risen to over 6 million by April 2012. Rho Ventures, Crossover Ventures, Intelligent Beauty, and Matrix Partners saw the potential of the business, and they invested a total of $76 million.
JustFab started a subsidiary that is known as FabKids and devoted it to selling children’s clothes. It also bought The Fab Shoes, which had established itself in Europe. The firm was famous in the U.K, France, Spain, and German, and it enabled JustFab to gain over 3 million subscribers from these counties. JustFab raised $40 million in its series c funding and used the capital in founding Fabletics. It teamed up with Kate Hudson to make the business successful. The company also received $85 million is 2014. The total amount that has been invested in JustFab is about $250 million.