By Tom Polanski, EVP, eBrand Media and eBrand Interactive 

Recent research indicates that 80% of the world doesn’t know what Twitter is. A percentage of those who have used it, use it infrequently. Those who use it regularly are marketers. Granted marketers are shoppers to too but their psychology while Tweeting is to promote rather than to buy. 

I’ll withhold judgment regarding advertising until I see a rate card and run a few tests but from afar, lacking historical data, and factoring in the above; I’d say that there are better channels for our clients. 

What do you think? 

Read more here: Twitter expands rules to allow advertising

(Recently, 1-800-Flowers opened an e-tail store on Facebook.  Does anybody know how that’s working out?)