Posts Tagged yahoo
What the Microsoft-Yahoo deal means to users
By Suzanne Choney
Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday.
“It’s a negative in that we’re going from having three major search competitors to two, but it may be better to have two strong competitors rather than one strong competitor and two weak ones,” said Danny Sullivan, editor-in-chief of Search Engine Land, a site that monitors the search engine industry.
Google, which dominates search with 65 percent of the market, according to online measurement firm comScore Inc., “may be driven to improve their (consumer) offerings somewhat” as a result of the partnership, said David Smith, a Gartner analyst who covers the Web.
Posted by Tom Polanski in Advertising, Marketing, SEM on July 29th, 2009
Reports that Microsoft and Yahoo! are very near an ad deal
NEW YORK – Microsoft Corp and Yahoo Inc are close to a long-discussed search and online advertising deal, which could be announced in the next week, according to the AllThingsDigital blog.
The two companies have talked about cooperating for months, after Microsoft’s bid to buy Yahoo was rebuffed last year and Yahoo’s attempt to seal a search advertising deal with Google Inc fell apart under regulatory scrutiny.
The latest discussions involve Microsoft paying Yahoo “several billion dollars upfront to take over its search advertising business and guarantee certain payments back to Yahoo,” according to AllThingsDigital’s Kara Swisher. Yahoo is likely to take the lead on selling display advertising for the companies, she wrote.
Posted by Tom Polanski in Advertising, Twitter on July 17th, 2009