Posts Tagged workshops

The Magic of Marketing Workshop is a boot camp for business leaders and marketing
professionals. The Magic of Marketing workshop agenda covers all aspects of
marketing, providing both strategic and implementation guidance to you and your
organization, so you can put the magic of marketing to work for your company.

The Magic of Marketing Workshop will help you:

–>Develop a successful marketing plan that maximizes your marketing investment

–>Budget for your marketing effort (how much should you be spending?) and calculate
your projected return on investment (ROI)

–>Create your company’s brand strategy (position, promise, and personality) and
marketing message (25, 50, and 100+ word descriptions)

–>Build effective websites (design, search engine optimization and marketing) and
marketing materials (brochures, case studies, etc.)

–>Define a target media list, write effective press releases, and gain media
coverage for your companies and/or products

–>Execute effective marketing campaigns, using tips and techniques for email,
direct mail, advertising, and telemarketing efforts

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