Posts Tagged Website Optimization
How to Write Content Your Visitors Will Love to Read
Nobody can honestly say they’re a fan of bland, boring, corporate-speak. So why is it that most websites are absolutely drowning in the stuff? Even the company blog has become dry, stale and uninteresting. Here’s the truth – nobody does business with a company. They also don’t do business with a product or service. They do business with a value or something personal that they want to see in or for themselves. They don’t buy a television; they buy quality time with their family watching a great movie. They don’t buy laundry detergent; they buy softer, nicer-smelling clothes that keep their fit wear after wear.
Your content has to be able to engage readers on that same, deeper level. It has to connect and resonate with them in a way that doesn’t sound like a pressuring sales pitch. To do this, try incorporating these points into your writing:
Posted by eBrand Media Research Department in Website Optimization on March 11th, 2010
Clarity, clarity, clarity. And when you think you’ve given your website guest enough…give some more!
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users’ experience.
Millions of dollars are won or lost in these first few moments a visitor spends on your site. So in this issue of MarketingExperiments Journal, we’ll explore what can be done in this very short period of time to increase the probability of converting those visitors into customers.
All of the complex analysis and formulaic methodologies used by our scientists to create optimized pages that deliver triple-digit conversion gains can be summed up in three simple words…Clarity Trumps Persuasion
Posted by eBrand Media Research Department in Website Optimization on January 7th, 2010
eBrand Interactive delivers highly successful website assessment and optimization reports!
Company Overview:
eBrand Interactive is the agency division of eBrand Media , a leading think-tank which is the genesis for a number of the most effective marketing tactics used on the web today. Our goal is to help companies to not only build their internet presence but to function in a more efficient and cost effective manner. We help clients optimize their online business in a number of ways. For example, we manage paid search, Yahoo! Paid Inclusion and shopping comparison websites for blue chip companies like Zappos, Tiger Direct, Shoplocal.com and Gifts.com among others, and we manage display advertising, and Can-Spam compliant e-mail campaigns, for many name brands as well.
We’re now offering to use our years of experience, and our knowledge bank, which includes a vast array of case studies to improve your company’s website for the purpose of providing an enriched environment for your guest which will result in an increased conversion rate and added revenue for your company.
We’ve studied, and worked on, thousands and thousands of websites and we’ve learned why some sites are more effective than others. In a very real sense, you’ll benefit from “second mover” learning’s. Other companies have done the testing through us, and as a result, your company won’t have to spend precious budget on “discovery” testing to understand what website elements need to be improved or eliminated so that your site delivers a maximum conversion rate.
Introduction:
You’re spending real money driving traffic to your website but what kind of results do you have to show for it? Are people abandoning their shopping cart before they’ve ordered? Are your visitors leaving the site quickly? Are you having difficulty identifying the problems?
We’ve successfully tackled these kinds of challenges for more than 8 years. As industry experts we’ve created profitable websites generating many millions of dollars in annual revenue for our clients. At eBrand Media, we’ve helped improve dozens of e-commerce sites across multiple product categories.
With an eBrand Media Website Assessment, you’ll get a comprehensive, expert review of your site’s ability to satisfy and sell. We’ll provide you with page-by-page recommendations for a more effective website.
We’re passionate, experienced marketers and we’ll dive in and identify the changes that matter – the ones that can make your site more usable and prime it for conversions.
Posted by eBrand Media Public Relations Department in Website Optimization, eBrand Interactive, eBrand Media on October 16th, 2009