Posts Tagged viral marketing
eBrand Media client, Gourmet Gift Baskets, will bake a 7,000 lb. cupcake!
GourmetGiftBaskets.com is breaking …..smashing…. the Guinness World Record for the Largest Cupcake on August 15th. The old record is 151 pounds and they are baking a cupcake right now that will weigh 7,000 pounds!
Most importantly, proceeds are being donated to the Susan G. Komen’s Breast Cancer Foundation.
Check out the Gourmet Gift Baskets cupcake page.
There are pictures available and anyone can download off the site– hit the button on the right with the down arrow to download the picture.
THE CUPCAKE WARS ARE SO ON!! TWO DUDES, A BAKER AND AN OVEN MAKER = RECORD 7000 LB CUPCAKE
And Raises Money For Susan G. Komen’s Passionately Pink For The Cure
Posted by Tom Polanski in Viral Marketing on August 12th, 2009
How to grow your business virally – see what a leading retailer did.
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
SUMMARY
Are you launching a sister site with a separate brand name and you need to get traffic there fast without blowing your budget on excessively expensive acquisition campaigns?
When you don’t have an established group of return visitors, the task can be daunting.
Find out how one ecommerce marketer used viral marketing to build traffic from scratch. Plus, three tips to keep word of mouth strong and build momentum.
When executives at Backcountry.com realized that viral marketing was becoming a marketing catchphrase, President and Co-founder John Bresee had an idea.
“[Bresee] came to me and said, ‘If we had a site that had insane deals on gear, would you go there?’” says VP Marketing Dustin Robertson. “It was obvious to all of us that we would.”
Thus, the idea of SteepandCheap.com — an ecommerce site that would be launched without the benefit of any paid marketing — was born.
Posted by Tom Polanski in Marketing, Viral Marketing on April 29th, 2009