Posts Tagged venture capital

By Tom Polanski

I found it ironic that every booth I visited used brochures, flyers and printed pens to market their products at a convention for digital media marketers. There was very little interactivity. Although there were several interesting ideas being brought to market, I couldn’t see how they could be used by our client base to drive revenue increases. I could imagine a Fortune 500 company testing these ideas because those types of companies see long-term value in return on influence and return on branding. However, our clients are return on investment motivated.

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