Posts Tagged Twitter
eBrand Media Social Manager Pro – Build a movement born from the bond between your friends, fans, followers, and brand.
eBrand Interactive, a division of eBrand Media, is a full service agency, and over the past nine years we’ve successfully created, launched, and managed hundreds of internet media campaigns for many of the web’s leading brands. I’d like to introduce you to the eBrand Media Social Manager Pro. We’ll build a movement born from the bond between your friends, fans, followers, and brand.
If you don’t have a Facebook fan page or a Twitter stream established, we’ll launch those channels on your behalf. If you do have a Facebook page and Twitter account set up but are short on the resources to manage it for the purpose of generating sales while building the brands equity; we can help there too.
Facebook has approximately 500,000,000 members. How many of them are current or potential customers of yours? Keep in touch with your fans. Discover what they want and give it give it to them.
Twitter’s growing presence represents a golden opportunity to create, build, and monetize relationships with people and companies who have chosen to follow you!
Have you built out your company’s presence on social networks? Are you aware of how effective social networks are for not only listening to your audience but for driving revenue too? Looking to expand market share?
If you’d like to get more out of your social networking efforts, we know how to successfully create, manage, and montetize your friend, fan, and follower relationships.
Posted by eBrand Media Public Relations Department in Facebook, Marketing, Social Media, Twitter, eBrand Media on November 19th, 2009
eBrand Media Research: Tweeting more ubiquitous and trends older than other digital socializing
According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms. 11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared with just 5% of other social media users. And 29% of Twitter users said they had accessed social media from cars at some point in the past, compared with 13% of non-users.
John Martin, CEO of Crowd Science, notes that “Twitter is more of a mobile media phenomenon than other social networks, so these results, while a little disturbing, are… not so surprising… the bottom line is that either type of activity takes a driver’s attention away from the road.”
The survey found that only 27% of Twitter users tweet daily, while 46% check updates daily. In addition, 24% of Twitters users have never tweeted, or have ceased doing so.
According to the survey, 40% of Twitter users access the service via mobile at least sometimes, compared with 32% for Facebook users, and 8% use mobile all the time vs. 3% for Facebook.
Posted by eBrand Media Research Department in Marketing, Social Media, Twitter on October 9th, 2009
Twitter will allow advertizing on the site now.
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Recent research indicates that 80% of the world doesn’t know what Twitter is. A percentage of those who have used it, use it infrequently. Those who use it regularly are marketers. Granted marketers are shoppers to too but their psychology while Tweeting is to promote rather than to buy.
I’ll withhold judgment regarding advertising until I see a rate card and run a few tests but from afar, lacking historical data, and factoring in the above; I’d say that there are better channels for our clients.
What do you think?
Read more here: Twitter expands rules to allow advertising
(Recently, 1-800-Flowers opened an e-tail store on Facebook. Does anybody know how that’s working out?)
Posted by Tom Polanski in Twitter on September 11th, 2009
Online ad boosts Twitter followers 69%: 4 Steps
SUMMARY: Twitter is fast rising in public awareness — but is the public aware of your Twitter feed?
Find out how Intuit’s TurboTax lifted their number of Twitter followers 69% with an ad that incorporated their “tweets.” Includes tips on audience targeting and creative samples of the ads.
CHALLENGE
Toward the end of 2008, Seth Greenberg, Director, Online Advertising and Internet Media, Inuit, and his team established Twitter feeds for several of Intuit’s brands. Intuit provides business and financial management software that include the brands Quicken, QuickBooks, TurboTax, and others.
Since Twitter attracts a range of consumers, the team saw the channel as a good fit for their consumer-focused tax preparation product, TurboTax. They wanted TurboTax to capture some attention during Twitter’s recent surge in traffic. Twitter’s unique visitor counts went from less than 5 million in January to more than 15 million in April, according to comScore. Although its meteoric growth has slowed (see links below), the site’s traffic is still growing.
“We’re working so hard on Twitter as a channel that we want as many people as possible to know that we’re here for them,” says Greenberg.
Greenberg and his team needed to lift their number of followers to make sure they were reaching consumers who were visiting the social network.
Posted by Tom Polanski in Twitter on June 29th, 2009
Twitter 1, Iranian censors 0: Why it’s still working
By Bob Sullivan, The Red Tape Chronicles
Why does Twitter work inside Iran even after other Internet services have been disrupted? The key feature enabling it to evade government censorship, some observers say, is something that might otherwise be considered Twitter’s Achilles’ heel.
Unlike Facebook, and most other social networking sites, Twitter users don’t need to visit Twitter.com to use the service. In the business world, that’s a terrible idea. Twitter has no way to promise potential advertisers that its enormous audience will ever see ads placed on the site.
Instead, Twitter has a completely open architecture that allows users to both send and receive messages on a variety of platforms — cell phones, Blackberries and, of course, other Web sites. This openness is proving to be particularly effective at avoiding government interference.
“You can connect to Twitter without going through Twitter’s front door,” said Jonathan Zittrain, a Harvard law school professor who runs Herdict.org, which tracks censorship efforts worldwide. “These services run interference between you and Twitter.”
Posted by Tom Polanski in Twitter on June 18th, 2009