Posts Tagged tweeting

eBrand Media Research: Tweeting more ubiquitous and trends older than other digital socializing

According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms. 11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared with just 5% of other social media users. And 29% of Twitter users said they had accessed social media from cars at some point in the past, compared with 13% of non-users.
John Martin, CEO of Crowd Science, notes that “Twitter is more of a mobile media phenomenon than other social networks, so these results, while a little disturbing, are… not so surprising…  the bottom line is that either type of activity takes a driver’s attention away from the road.”

The survey found that only 27% of Twitter users tweet daily, while 46% check updates daily. In addition, 24% of Twitters users have never tweeted, or have ceased doing so.

According to the survey, 40% of Twitter users access the service via mobile at least sometimes, compared with 32% for Facebook users, and 8% use mobile all the time vs. 3% for Facebook.

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