Posts Tagged texting
eBrand Media Research Brief: Texting talks for teens and twenties
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Results from the second annual Vlingo Consumer Mobile Messaging Habits Report show that, this year, nearly 60% of mobile phone owners use their phones to text, with 94% of teens the largest user group, and 20-somethings at 87%. Among those in their 40s, usage jumped from 56% in 2008 to 64% this year, and for those in their 50s it jumped from 38% to 46%.
Texting is also gaining on sending/receiving calls as the primary use of mobile phones, with 35% of all respondents using their phones for texting more than for phone calls. Almost half of respondents do both in equal numbers.
The volume of text messages has gone up as well across all age groups, although the 13 to 19 age group remains the most active, sending more than 500 texts per month on average.
Posted by Tom Polanski in Teen Talk on June 5th, 2009