Posts Tagged teens
If Your Target Audience is Teen Holiday Shoppers…
According to a timely AMP Insights Holiday Shopping Behavior survey looking at teens between the ages of 13 and 19, with 45% male and 55% female respondents, 39% began shopping on Black Friday and another 29% started a month ago.
Teens have deep pockets:
* 49% are planning on spending over $150 on gifts for others this holiday season
* 20% are planning on spending over $300 on gifts for others this holiday season
They’re planning to give gifts to those closest to them:
Posted by eBrand Media Research Department in Advertising, Teen Talk on December 2nd, 2010
eBrand Media Research Brief: Texting talks for teens and twenties
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Results from the second annual Vlingo Consumer Mobile Messaging Habits Report show that, this year, nearly 60% of mobile phone owners use their phones to text, with 94% of teens the largest user group, and 20-somethings at 87%. Among those in their 40s, usage jumped from 56% in 2008 to 64% this year, and for those in their 50s it jumped from 38% to 46%.
Texting is also gaining on sending/receiving calls as the primary use of mobile phones, with 35% of all respondents using their phones for texting more than for phone calls. Almost half of respondents do both in equal numbers.
The volume of text messages has gone up as well across all age groups, although the 13 to 19 age group remains the most active, sending more than 500 texts per month on average.
Posted by Tom Polanski in Teen Talk on June 5th, 2009
Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
From Tom Polanski, EVP, eBrand Media and eBrand Interactive
New research from OTX and The Intelligence Group studies teens’ online behavior, finding that teens are spending an average of 11.5 hours per week online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. The study did find that 24% of teens are spending more than 15 hours a week online.
The study determined that teens chose reality over virtual reality in many aspects of their lives. Given the choice, teens prefer:
Real friends (91%) to online friends (9%)
To date someone from school (87%) over someone from the Internet (13%)
To shop in a store (82%) rather than shop online (18%)
To get their locker vandalized (63%) versus their homepage (37%)
To IM a friend (54%) instead of calling (46%)
Jane Buckingham, President, The Intelligence Group “… (the) report shows this group to be complex, sophisticated consumers and media users, just as we all are.”
Posted by Tom Polanski in Teen Talk on October 27th, 2008