Posts Tagged socila media

SUMMARY: Twitter is fast rising in public awareness — but is the public aware of your Twitter feed?

Find out how Intuit’s TurboTax lifted their number of Twitter followers 69% with an ad that incorporated their “tweets.” Includes tips on audience targeting and creative samples of the ads.

CHALLENGE

Toward the end of 2008, Seth Greenberg, Director, Online Advertising and Internet Media, Inuit, and his team established Twitter feeds for several of Intuit’s brands. Intuit provides business and financial management software that include the brands Quicken, QuickBooks, TurboTax, and others.

Since Twitter attracts a range of consumers, the team saw the channel as a good fit for their consumer-focused tax preparation product, TurboTax. They wanted TurboTax to capture some attention during Twitter’s recent surge in traffic. Twitter’s unique visitor counts went from less than 5 million in January to more than 15 million in April, according to comScore. Although its meteoric growth has slowed (see links below), the site’s traffic is still growing.

“We’re working so hard on Twitter as a channel that we want as many people as possible to know that we’re here for them,” says Greenberg.

Greenberg and his team needed to lift their number of followers to make sure they were reaching consumers who were visiting the social network.

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