Posts Tagged social sharing e-mail marketing
Are there benefits to sharing e-mail content with Social Media sites?
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers.
Social sharing is a rapidly emerging email tactic. About 80% of marketers agree that social sharing “extends the reach of email content to new markets,” and “increases brand reputation and awareness.” Approximately half of marketers surveyed agree that social sharing accelerates the growth of email lists and increases the ROI of email programs.
Posted by eBrand Media Research Department in E-mail marketing, Social Media on October 27th, 2009