Posts Tagged social media; social media management

SUMMARY: Still confused about what to do in social media? Try thinking about what your prospects need help with, and then show them how you can be the helper they’re seeking.

Check out these six social marketing tactics used by a professional services firm to show how helpful, responsive and accessible they can be. Includes tips on monitoring Twitter conversations, subscribing to LinkedIn Answers, and keeping tabs on journalists to get lots of free media mentions.

Eric Majchrzak, Marketing Manager, Freed Maxick & Battaglia, CP, knows that customer service can make or break a professional services firm. He says that client dissatisfaction with how they’re treated by a firm is one of the top two reasons businesses look for a new CPA.

So when social media emerged as a new communications channel, Majchrzak and his team saw a chance to highlight their firm’s helpfulness, responsiveness, and accessibility — and generate leads in the process.

“Social media makes our marketing intrinsically more helpful to prospects — it’s a two-way dialogue,” says Majchrzak. “That dialogue helps, too, in positioning our firm and reinforcing our value. We’re accessible 24-7, through live chat, LinkedIn, Twitter…hey, we’re worth the bucks.”

They began their social marketing efforts in 2005 with LinkedIn, blogs, and Wikipedia, then added Facebook in 2009 and Twitter in 2010. Along the way, this social media exposure helped increase website visits 35%-40% each year, and helped generate millions of dollars in new revenue since 2004.

The goal of being helpful guides the team’s social media outreach, and is one of the reasons the efforts helped generate online leads. Here are six specific tactics they use to ensure they’re helping their prospects:

Read the rest of this entry »