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	<title>eBizine &#187; small business</title>
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	<link>http://ebizine.com</link>
	<description>A business magazine, in a blog format</description>
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		<title>eBrand Media Research Brief: Retailers increasingly invest in site optimization</title>
		<link>http://ebizine.com/website-optimization/ebrand-media-research-brief-retailers-increasingly-invest-in-site-optimization/</link>
		<comments>http://ebizine.com/website-optimization/ebrand-media-research-brief-retailers-increasingly-invest-in-site-optimization/#comments</comments>
		<pubDate>Mon, 04 May 2009 14:05:58 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=497</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
According to Internet Retailer&#8217;s recent monthly survey, retailers are creating interactive page treatments and adding video, customer reviews and other advanced features. Merchants also are making site optimization a top priority and redesigning their web sites to achieve speedier navigation and faster performance.
The survey finds retailers updating [...]]]></description>
		<wfw:commentRss>http://ebizine.com/website-optimization/ebrand-media-research-brief-retailers-increasingly-invest-in-site-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why banks (still) aren&#8217;t lending</title>
		<link>http://ebizine.com/the-economy/why-banks-still-arent-lending/</link>
		<comments>http://ebizine.com/the-economy/why-banks-still-arent-lending/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 13:56:10 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[The Economy]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=453</guid>
		<description><![CDATA[By David Weidner, MarketWatch
Banks need to stop the charade, ignore the political and public pressure and admit they&#8217;re not lending.
It&#8217;s not because they don&#8217;t want to, but because it&#8217;s bad business.
Don&#8217;t think so? Take this pop quiz. Bank of America (BAC, news, msgs) posted smashing first-quarter profits and its chief executive, Ken Lewis, said the [...]]]></description>
		<wfw:commentRss>http://ebizine.com/the-economy/why-banks-still-arent-lending/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Sloppy retailers won’t survive 2009. Respect for customers and business efficiency are of paramount importance.</title>
		<link>http://ebizine.com/marketing/sloppy-retailers-won%e2%80%99t-survive-2009-respect-for-customers-and-business-efficiency-are-of-paramount-importance/</link>
		<comments>http://ebizine.com/marketing/sloppy-retailers-won%e2%80%99t-survive-2009-respect-for-customers-and-business-efficiency-are-of-paramount-importance/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 22:33:26 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[adverising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=146</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
We all should be recovered from anesthesia by about now. There are companies that I think are really going to be in trouble this year. Did anyone really need to decorate their home solely with Pottery Barn and Williams and Sonoma furnishings? How many businesses started, and [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/sloppy-retailers-won%e2%80%99t-survive-2009-respect-for-customers-and-business-efficiency-are-of-paramount-importance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart companies with sound strategies will use this recession to grow their brand</title>
		<link>http://ebizine.com/growingabusiness/smart-companies-with-sound-strategies-will-use-this-recession-to-grow-their-brand/</link>
		<comments>http://ebizine.com/growingabusiness/smart-companies-with-sound-strategies-will-use-this-recession-to-grow-their-brand/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 16:05:17 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[grow a business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[start a business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=142</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
As a friend of mine said recently, when someone is going down, someone else is coming up. We’re seeing that today. In 2008 we saw a number of companies go under. It seems to me that most of them found their niche, fame and fortune in the [...]]]></description>
		<wfw:commentRss>http://ebizine.com/growingabusiness/smart-companies-with-sound-strategies-will-use-this-recession-to-grow-their-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Simple Steps for creating a successful viral e-mail campaign to your house lists.</title>
		<link>http://ebizine.com/marketing/3-simple-steps-for-creating-a-successful-viral-e-mail-campaign-to-your-house-lists/</link>
		<comments>http://ebizine.com/marketing/3-simple-steps-for-creating-a-successful-viral-e-mail-campaign-to-your-house-lists/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 11:30:59 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ebizine]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=87</guid>
		<description><![CDATA[By Tom Polanski, Mojo Marketing Maestro, eBrand Media and eBrand Interactive 
The case study that I’ve included to below got me to thinking that any advertiser could use the success principles InterContinental Hotels Group discovered to market to their house lists. They would just have to tailor the incentive to their offer. If it’s too [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/3-simple-steps-for-creating-a-successful-viral-e-mail-campaign-to-your-house-lists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diana Nelson, CEO of Kazoo Toys, discusses business trials and triumphs with Tom Polanski</title>
		<link>http://ebizine.com/tom-polanski/diana-nelson-ceo-of-kazoo-toys-discusses-business-trials-and-triumphs-with-tom-polanski/</link>
		<comments>http://ebizine.com/tom-polanski/diana-nelson-ceo-of-kazoo-toys-discusses-business-trials-and-triumphs-with-tom-polanski/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 14:48:00 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[ceo interviews]]></category>
		<category><![CDATA[diana nelson]]></category>
		<category><![CDATA[ebizine]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=78</guid>
		<description><![CDATA[By Tom Polanski, EVP. eBrand Media and eBrand Interactive 
Tom Polanski: Folks, I’m very pleased that Diana has found the time to spend a few moments with us today. Hi Diana, I hope that you’re doing well.  
Diana Nelson: Thank you Tom. I am and how are you?
Tom Polanski: I’m doing great. Thanks for asking. You bought Kazoo [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/diana-nelson-ceo-of-kazoo-toys-discusses-business-trials-and-triumphs-with-tom-polanski/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>15 common sense marketing steps for small business owners to take through thick and thin</title>
		<link>http://ebizine.com/advertising/15-markekitng-steps-to-execute-in-a-struggling-economy/</link>
		<comments>http://ebizine.com/advertising/15-markekitng-steps-to-execute-in-a-struggling-economy/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 21:34:04 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=74</guid>
		<description><![CDATA[By Tom Polanski
Here are 15 excellent marketing reminders for small business owners to think about over the weekend -
1. Conduct a Competitive Analysis and Plan Your Strategy
2. Optimize Your Home Page and Landing Pages
3. Optimize Your Website Copy
4. Implement Your Website Metrics and Testing Platform(s)
5. Improve Your Order Process
6. Develop Your Email Capture
7. Optimize Your [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/15-markekitng-steps-to-execute-in-a-struggling-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski is pleased to introduce Stephen Antisdel, managing director of AVID Commerce</title>
		<link>http://ebizine.com/tom-polanski/tom-polanski-is-pleased-to-introduce-stephen-antisdel-managing-director-of-avid-commerce/</link>
		<comments>http://ebizine.com/tom-polanski/tom-polanski-is-pleased-to-introduce-stephen-antisdel-managing-director-of-avid-commerce/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 19:44:07 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=72</guid>
		<description><![CDATA[Mr. Antisdel mentioned yesterday that we&#8217;re missing an important category in eBizine&#8230;Strategy. Or more specifically strategy as it relates to the Internet as a marketplace.
In an e-mail exchange Stephen wrote, “this is the essential starting point for all of our client engagements. WorkingPerson.com, www.workingperson.com, is our case-study client that illustrates the importance and potential of [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/tom-polanski-is-pleased-to-introduce-stephen-antisdel-managing-director-of-avid-commerce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Best Buy Matched An Online Price No Questions Asked</title>
		<link>http://ebizine.com/gadgetsgear/why-best-buy-matched-an-online-price-no-questions-asked/</link>
		<comments>http://ebizine.com/gadgetsgear/why-best-buy-matched-an-online-price-no-questions-asked/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 18:20:34 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Gadgets & Gear]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=61</guid>
		<description><![CDATA[By Tom Polanski
Simply put, they&#8217;re fighting to stay relevant in the minds and pocket books of the American consumer.  As Anthony Mirhaydari points out in the article below there are a number of reasons why Best Buy, despite the breathtaking revenue generated from the Federal stimulus package, could be in pain again soon.  One alternative [...]]]></description>
		<wfw:commentRss>http://ebizine.com/gadgetsgear/why-best-buy-matched-an-online-price-no-questions-asked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Buy Matches Lowest Online Price. Trouble for Competing E-tailers?</title>
		<link>http://ebizine.com/gadgetsgear/could-online-price-matching-by-best-buy-spell-doom-for-competing-e-tailers/</link>
		<comments>http://ebizine.com/gadgetsgear/could-online-price-matching-by-best-buy-spell-doom-for-competing-e-tailers/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 15:55:13 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Gadgets & Gear]]></category>
		<category><![CDATA[Seeing Into the Future]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[best buy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[plasma televisions]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=60</guid>
		<description><![CDATA[By Tom Polanski
I underwent an extremely unusual purchasing process with a Best Buy located in Portland, Oregon. It could mean trouble for online electronics retailers.
I’ve been in the market for a replacement plasma display for the family room and since I’ve been a member of AVS Forum for over 5 years I decided to start my research [...]]]></description>
		<wfw:commentRss>http://ebizine.com/gadgetsgear/could-online-price-matching-by-best-buy-spell-doom-for-competing-e-tailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Many Marketing Companies &amp; Agencies Hide Inferior Technologies &amp; Services behind “Celebrity” Status &amp; Obscure Language</title>
		<link>http://ebizine.com/rantsnraves/rant-celebrity-agencies-often-only-offer-marketing-gurus-self-promotion-outdated-technologies-and-services/</link>
		<comments>http://ebizine.com/rantsnraves/rant-celebrity-agencies-often-only-offer-marketing-gurus-self-promotion-outdated-technologies-and-services/#comments</comments>
		<pubDate>Wed, 28 May 2008 13:42:18 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing companies]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=53</guid>
		<description><![CDATA[By Tom Polanski
We have an increasing number of companies moving management of their online media campaigns to us because the agencies they trusted ultimately disappointed them. They saw that the powerful wizard was really a little man behind a curtain, blowing smoke, and describing the smoke in the most arcane terms imaginable. Too many marketing professionals [...]]]></description>
		<wfw:commentRss>http://ebizine.com/rantsnraves/rant-celebrity-agencies-often-only-offer-marketing-gurus-self-promotion-outdated-technologies-and-services/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Head Buried in The Sand?</title>
		<link>http://ebizine.com/advertising/is-your-head-buried-in-the-sand/</link>
		<comments>http://ebizine.com/advertising/is-your-head-buried-in-the-sand/#comments</comments>
		<pubDate>Tue, 20 May 2008 16:05:05 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=48</guid>
		<description><![CDATA[By Tom Polanski
It’s clear to me that e-commerce businesses are short-changing themselves in a number of ways. First, they seldom factor in offline sales and lifetime value when making marketing decisions. Secondly, many think in terms of net margin (again they don’t factor in revenue from offline sales and lifetime value). In addition, many are still [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/is-your-head-buried-in-the-sand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>San Francisco Ad-Tech, 2008 &#8211; Final Thoughts</title>
		<link>http://ebizine.com/meetme/san-francisco-ad-tech-2008/</link>
		<comments>http://ebizine.com/meetme/san-francisco-ad-tech-2008/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 15:23:32 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Meet Me: Events & Destinations]]></category>
		<category><![CDATA[ad-tech]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Investments]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=37</guid>
		<description><![CDATA[By Tom Polanski
I found it ironic that every booth I visited used brochures, flyers and printed pens to market their products at a convention for digital media marketers. There was very little interactivity. Although there were several interesting ideas being brought to market, I couldn’t see how they could be used by our client base [...]]]></description>
		<wfw:commentRss>http://ebizine.com/meetme/san-francisco-ad-tech-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Stagnant Businesses Are At a Critical Juncture</title>
		<link>http://ebizine.com/smallbusiness/stagnant-businesses-are-at-a-critical-juncture/</link>
		<comments>http://ebizine.com/smallbusiness/stagnant-businesses-are-at-a-critical-juncture/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 20:47:44 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=22</guid>
		<description><![CDATA[An increasing number of companies have told eBrand account executives that they’ve been stagnating.  It’s a scary word.  For example, when lakes stagnate, fish die. Businesses that are stagnating are at a critical juncture, a temporary stopping point. They’ll either move forward or backwards but they won’t stagnate for long. 
I find it interesting that even though we’ve [...]]]></description>
		<wfw:commentRss>http://ebizine.com/smallbusiness/stagnant-businesses-are-at-a-critical-juncture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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