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	<title>eBizine &#187; shopping</title>
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		<title>Survey says 62% shop where they&#8217;ve bought before</title>
		<link>http://ebizine.com/trendtracker/survey-says-62-shop-where-theyve-bought-before/</link>
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		<pubDate>Thu, 22 Jan 2009 18:03:01 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Nielsen Online, studying the holiday mindset of the U.S. online shopper, found that customer reviews are an important research tool for online consumers, with 71 percent agreeing that consumer reviews make them more comfortable that they are buying the right product. 81 percent of online shoppers [...]]]></description>
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		<title>Online shoppers, keep your mouse handy</title>
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		<pubDate>Mon, 17 Nov 2008 23:28:49 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
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		<description><![CDATA[By Suzanne Choney Online retailers are offering a mix of specials and sales this holiday season that may leave Web shoppers mixed up as to where, when and how to buy. More than ever, shoppers need to pay attention to the fine print on the screen, and stay alert for deals that are changing daily [...]]]></description>
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