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	<title>eBizine &#187; SEM</title>
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	<link>http://ebizine.com</link>
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		<title>Retailers Tagging Social and Mobile as 2012 Targets</title>
		<link>http://ebizine.com/trendtracker/retailers-tagging-social-and-mobile-as-2012-targets/</link>
		<comments>http://ebizine.com/trendtracker/retailers-tagging-social-and-mobile-as-2012-targets/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 19:57:27 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1553</guid>
		<description><![CDATA[According to the report, “Surviving the Current Market Mania with a Solid 2012 Plan,” by Bronto Software, while traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance. Use of Mobile and Social Marketing Tools (% of Respondents; November 2011) Tool In Use [...]]]></description>
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		</item>
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		<title>eBrand Media Wins New Business as a Result of Its Performance and Stability</title>
		<link>http://ebizine.com/successstories/ebrand-media-wins-new-business-as-a-result-of-its-performance-and-stability/</link>
		<comments>http://ebizine.com/successstories/ebrand-media-wins-new-business-as-a-result-of-its-performance-and-stability/#comments</comments>
		<pubDate>Wed, 25 May 2011 14:46:28 +0000</pubDate>
		<dc:creator>eBrand Media Public Relations Department</dc:creator>
				<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1373</guid>
		<description><![CDATA[SEM management for Hairextensions.com has been placed with the eBrand Media team managing SEM for Wigs.com over the past three years.  Los Angeles, CA–(eBizine)–05/25/2011 – 8:25 AM – As a result of the eBrand Media Group’s impressive management of digital marketing channels for Wigs.com, B2B Web Ventures LLC, the leading provider of beauty and hair [...]]]></description>
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		</item>
		<item>
		<title>Search Wars &#8211; Google offers up a taste of &#8220;Caffeine&#8221;, its new search engine.</title>
		<link>http://ebizine.com/sem/search-wars-google-offers-up-a-taste-of-caffeine-its-new-search-engine/</link>
		<comments>http://ebizine.com/sem/search-wars-google-offers-up-a-taste-of-caffeine-its-new-search-engine/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 13:43:19 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=651</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive  The &#8220;Search Wars&#8221; heat up as Luke Googlewalker escalates his battle with Darth Binger.  At stake is the future of search and untold billions of dollars.  What does this mean for SEM managers?  What will happen the intrciate formula that Google uses to rank companies in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>What the Microsoft-Yahoo deal means to users</title>
		<link>http://ebizine.com/advertising/what-the-microsoft-yahoo-deal-means-to-users/</link>
		<comments>http://ebizine.com/advertising/what-the-microsoft-yahoo-deal-means-to-users/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 15:41:07 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=645</guid>
		<description><![CDATA[By Suzanne Choney Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday. &#8220;It&#8217;s a negative in that we&#8217;re going from having three major search competitors to two, but it may be better to have two strong competitors rather [...]]]></description>
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		<title>eBrand Media Research Brief: E-commerce grows using SEM to acquire and e-mail to retain</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-research-brief-e-commerce-grows-using-sem-to-acquire-and-e-mail-to-retain/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-research-brief-e-commerce-grows-using-sem-to-acquire-and-e-mail-to-retain/#comments</comments>
		<pubDate>Tue, 19 May 2009 12:57:25 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[e-mail retention]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=547</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008. Online sales will account for 6% of total [...]]]></description>
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		<title>eBrand Media Research Brief: paid search clicks down, digital radio usage up</title>
		<link>http://ebizine.com/advertising/ebrand-media-research-briefs-paid-searches-clicks-down-digital-radio-usage-up/</link>
		<comments>http://ebizine.com/advertising/ebrand-media-research-briefs-paid-searches-clicks-down-digital-radio-usage-up/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:55:42 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=464</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive In regards to SEM; according the research done by eBrand Media, Inc., paid search clicks are down considerably, while click-through rates, click to conversion rates, and CPC costs are higher. This probably means that search engine marketers are attempting to do what eBrand Media has done [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBrand Interactive partners with Zappos; delivers success by beating mandated performance goals!</title>
		<link>http://ebizine.com/successstories/ebrand-interactive-partners-with-zappos-delivers-success-by-beating-mandated-performance-metrics/</link>
		<comments>http://ebizine.com/successstories/ebrand-interactive-partners-with-zappos-delivers-success-by-beating-mandated-performance-metrics/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 13:59:31 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[Zappos]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[paid inclusion]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=141</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Since the day eBrand Interactive began its partnership with Zappos, and took over management of a particular marketing campaign, eBrand Interactive has dramatically increased that company’s revenue, while significantly enhancing their return on ad spend. The work my eBrand Interactive team has done is the stuff [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Polanski and eBrand Media thank Zappos for their gesture of genuine partnership!</title>
		<link>http://ebizine.com/tom-polanski/tom-polanski-and-ebrand-media-thank-zappos-for-their-gesture-of-genuine-partnership/</link>
		<comments>http://ebizine.com/tom-polanski/tom-polanski-and-ebrand-media-thank-zappos-for-their-gesture-of-genuine-partnership/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 20:33:37 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Zappos]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[paid inclusion]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=140</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive A person can make a series of reasonably sound assumptions by the way a company treats it vendors. Savvy Senior Managers understand that the value they place on their vendors, customers and employees is directly proportionate to the value they place on their brand. Good relationships [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>eBrand Interactive further optimizes its industry-leading suite of SEM services!</title>
		<link>http://ebizine.com/marketing/ebrand-interactive-introduces-optimized-suite-of-sem-services-for-2009/</link>
		<comments>http://ebizine.com/marketing/ebrand-interactive-introduces-optimized-suite-of-sem-services-for-2009/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 14:06:49 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=135</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive I’m pleased to announce that eBrand Interactive, a full service agency, along with its longtime SEM technology provider, have added new features to our exceptionally successful SEM suite. Already an industry-leader, the eBrand Interactive co-brand has rolled out improvements that have left our competitors grasping at our coattails. The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBrand Media clients experiencing a great 2008 holiday season. Revenue and ROAS gains above 2007!</title>
		<link>http://ebizine.com/successstories/ebrand-media-clients-experience-holiday-season-revenue-and-roas-gains-above-the-same-time-period-last-year/</link>
		<comments>http://ebizine.com/successstories/ebrand-media-clients-experience-holiday-season-revenue-and-roas-gains-above-the-same-time-period-last-year/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 22:05:16 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[success stories]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=132</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Hi folks, as the holiday shopping season comes to a close, I’m pleased to announce that each and every one of our clients is better off today than they were last year on this date. Our tracking indicates that each has realized solid revenue gains; an [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retailers are spending more in Q4, 2008, search marketing, study says</title>
		<link>http://ebizine.com/marketing/retailers-are-spending-more-this-year-on-q4-search-marketing-study-says/</link>
		<comments>http://ebizine.com/marketing/retailers-are-spending-more-this-year-on-q4-search-marketing-study-says/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 13:39:37 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[search enigine marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=130</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive Even though online consumers are spending less per transaction than a year ago, retailers have spent 33% more on search marketing through the first half of the fourth quarter reports a new study.   The study notes that visitors to retail e-commerce sites through the first [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Search Need a New Business Model?</title>
		<link>http://ebizine.com/advertising/does-search-need-a-new-business-model/</link>
		<comments>http://ebizine.com/advertising/does-search-need-a-new-business-model/#comments</comments>
		<pubDate>Wed, 21 May 2008 12:33:09 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=49</guid>
		<description><![CDATA[David Berkowitz wrote: ComScore Chairman Gian Fulgoni suggested as much in his opening day keynote at MediaPost&#8217;s Search Insider Summit this week. He stressed that marketers are realizing so much more value from search than they&#8217;re paying for, and that means there&#8217;s money being left on the table. Here&#8217;s some of his analysis as to [...]]]></description>
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