Posts Tagged search marketing
New Chart: How Merchants Manage the Affiliate Search Marketing Dilemma
SUMMARY: Competition between companies and their affiliates is natural. Affiliates can be very effective at creating revenue-generating traffic through search so there’s an inherent tension in the system. See the main attitudes/policies with which merchants attempt to deal with this issue.
With the advent of search marketing came the problem of competition between companies and the affiliates with whom they have, hopefully, symbiotic relationships. It’s in an affiliate’s best interests to generate search traffic using the most alluring keyword terms, and these are often branded, including the company name itself. Merchants for their part generally want to take full advantage of those same terms and to avoid ‘paying twice’ for affiliate search-driven clicks that they feel would have come to them anyway based on the keyword.
At the same time, affiliates can be very effective at creating revenue-generating traffic through search (some merchants simply cede paid search to their affiliates) so there’s an inherent tension in the system.
Below we see the main attitudes/policies with which merchants attempt to deal with this issue. Interestingly, the number of them who completely reserves brand/trademarked terms has dropped in favor of more nuanced approaches:
Posted by eBrand Media Research Department in Affiliate Marketing, Marketing on November 25th, 2009
Aardvark personalizes searching
By Ryan Kim
Some searches, say for a good Valentine’s Day gift or a movie recommendation, are best handled with a human touch.
That’s the thinking of San Francisco startup Aardvark, which is taking the wraps off a new search service that leverages Internet communication tools and your expanded circle of friends to speed you answers to subjective queries, when opinion is more important than hard facts.
“We see ourselves at the intersection of communication, social networks and search,” said co-founder and CEO Max Ventilla, a former Google executive.
Starting today, Aardvark is expanding its private beta program, allowing users to invite dozens of friends into the service. Beta testers will now be able to invite friends through their social networks and status updates.
Posted by Tom Polanski in Marketing, SEM, Trend Tracker on March 13th, 2009
E-commerce salaries hold steady in 2009
A vice president of e-commerce in the U.S. can expect a salary of $155,700, with salaries ranging from $110,200 to $203,400, unchanged from a year ago, says the latest Guide to Online and Interactive Marketing Salaries from executive search firm Crandall Associates.
A director of e-commerce can expect an average salary of $105,900, with a low of $85,700 and a high of $142,300, Crandall reports. Directors of e-commerce who have been on the job for 1 to 3 years can expect a range of $78,500 to $89,900; those with 4 to 7 years experience, $92,300 to $118,700; and those with more than 7 years, $120,400 to $142,500.
A vice president of online marketing with 1 to 3 years experience earns $98,000 to $109,200, Crandall reports; while those with 4 to 7 years take in $108,200 to $128,900 and those with more than 7 years, $131,500 to $158,500. The highest reported salary in that position was $176,100.
This is the second year that Crandall, an executive search firm specializing in direct marketing since 1973, has published the Guide to Online and Interactive Marketing Salaries. It has published the National Salary Guide to Direct and Interactive Marketing, which covers direct marketing and catalogs, since 1980.
Posted by Tom Polanski in Advertising, Careers, Marketing on February 16th, 2009