Posts Tagged search engine marketing
eBrand Interactive further optimizes its industry-leading suite of SEM services!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m pleased to announce that eBrand Interactive, a full service agency, along with its longtime SEM technology provider, have added new features to our exceptionally successful SEM suite. Already an industry-leader, the eBrand Interactive co-brand has rolled out improvements that have left our competitors grasping at our coattails.
The former SEM manager at Motorcycle Superstore, who has worked with, and for, many of the “celebrity” SEM companies, said to me after an in-depth review of our service, “your technologies, and the quality of your people, positions your SEM solution three to four years ahead of your competition.”
The eBrand Interactive SEM solution, which includes next generation technology guided by experts, will cut paid search costs and significantly increase revenue while enhancing the return on ad spend.
Typically, eBrand Interactive clients will see about a 35% lift in revenue and an enhanced ROAS, in the first 90 days, with significant incremental lifts and enhancements thereafter with the implementation of our SEM solution.
Although our SEM “secret sauce” includes the use of rules, proprietary technologies, tactics and strategies that can’t be duplicated or beaten; our accounts managers have their hands on the accounts of our client’s everyday. We’re not “black box” “set it and forget” company. However, we’ve discovered over the years that our technologies can scale paid search accounts in ways that humans can’t, so the use of artificial intelligence is an important part of our approach. But even though our system is rules based, it’s infinitely flexible; and is continually optimized to maintain the greatest economic values of our clients. Our account managers will modify or override paid search rules, whenever necessary. The client performance numbers we deliver are never skewed by anomalies. The team and the technologies work together harmoniously for the purpose of ensuring that we meet or beat mandated performance metrics.
We continually work to improve our system and the accounts of our clients with the teams at Google, MSN, Ask and Yahoo. In fact, we were the beta partner for MSN Search, MSN Shopping and Yahoo Panama.
Further on you’ll find a detailed overview of our co-branded SEM solution including the new services I mentioned. You’ll easily see why so many nationwide brands have moved management of their paid search and product data-feeds to us from in-house and from other companies:
Posted by Tom Polanski in Marketing, SEM, Trend Tracker, eBrand Interactive on December 30th, 2008
Does Search Need a New Business Model?
David Berkowitz wrote:
ComScore Chairman Gian Fulgoni suggested as much in his opening day keynote at MediaPost’s Search Insider Summit this week. He stressed that marketers are realizing so much more value from search than they’re paying for, and that means there’s money being left on the table. Here’s some of his analysis as to why (read more stats in my blog’s coverage of the session):
• One-third of ad dollars are focused on brand building, which is the reverse of traditional media, so we need to figure out how to use search and display to increase branding value.
• There are three components of how search drives buying: direct online effects (16%), latent online effects (21%), and latent offline effects (63%), so 84% of the value isn’t being monetized by search engines, and marketers aren’t generally measuring it.
• Enquiro did a study that showed a 16% brand lift when a brand was advertised in the top sponsored and organic results, so even without a click, there was value.
• ComScore’s data shows that only about 5% of Google’s paid links result in a click; the other 95% of ads are really “unpaid links,” yet they deliver value to advertisers.
Posted by Tom Polanski in Advertising, Agencies on May 21st, 2008