Posts Tagged scareware

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

This article, written by, Ina Fried, discusses lawsuits filed by Microsoft against companies that are downloading scareware and spyware through ads running on their network. This is a growing problem as premium publishers turn to networks and advertisers of dubious quality because Tier 1 advertisers are buying less of their display inventory.  It may be time for publishers like MSN, and The New York Times, to create a set of criteria, (a code of ethics, if you will), that an advertiser or network must meet in order to run ads on their networks. 

The damage to their brands is greater than the money earned, and the quotas met, by selling inventory to anyone. 

You’ll find the full article here.