Posts Tagged sales

The eBrand Media Four P’s of Persuasion

By Brian Tracy

eBrand Media believes there are four “Ps” that will enhance your ability to persuade others in both your work and personal life. They are power, positioning, performance, and politeness. And they are all based on perception.

Develop Personal Power
The first “P” is power. The more power and influence that a person perceives that you have, whether real or not, the more likely it is that that person will be persuaded by you to do the things you want them to do. For example, if you appear to be a senior executive, or a wealthy person, people will be much more likely to help you and serve you than they would be if you were perceived to be a lower level employee.

Shape Their Thinking About You
The second “P” is positioning. This refers to the way that other people think about you and talk about you when you are not there. Your positioning in the mind and heart of other people largely determines how open they are to being influenced by you.

In everything you do involving other people, you are shaping and influencing their perceptions of you and your positioning in their minds. Think about how you could change the things you say and do so that people think about you in such a way that they are more open to your requests and to helping you achieve your goals.

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Those who are the most disciplined experience the greatest freedom

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

That seems paradoxical at first glance, doesn’t it? However the more you think about it, the more sense it’ll make. One example is exercise. Include some sort of physical activity into you day and studies indicate that there’s less chance of devastating illness, and that means, freedom from Doctors and Emergency Rooms. Another is meditation. I meditate everyday. This has resulted in a more focused, in the moment, and disciplined mind, which allows me to do my work in a more efficient manner with fewer mistakes and a lower level of frustration. That means I have remnant time and good cheer to apply elsewhere.

I could go on and on but I think you see what I mean. Go down your personal list, and I think you’ll find areas of your life where you could be more disciplined. Think it through, and you’ll identify benefits in improving your level of discipline in all areas.

I’ll bet there are quite a few “movers and shakers” in the financial industry who’re looking over their shoulders right now because they weren’t morally disciplined. Madoff is definitely not free.

In regards to your profession, Brian Tracey writes: Discipline yourself to do what you know you need to do to be the very best in your field. Perhaps the best definition of self discipline is this: “Self discipline is the ability to make yourself do what you should do when you should do it, whether you feel like it or not.”
It is easy to do something when you feel like it. It’s when you don’t feel like it and you force yourself to do it anyway that you move your life and career onto the fast track.

What decisions do you need to make today in order to start moving toward the top of your field? Whatever it is, either to get in or get out, make a decision today and then get started. This single act alone can change the whole direction of your life.

There is a powerful seven step formula that you can use to set and achieve your goals for the rest of your life. Every single successful person uses this formula or some variation of this formula to achieve vastly more than the average person. And so can you. Here it is:

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