Posts Tagged retailers

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

According to Internet Retailer’s recent monthly survey, retailers are creating interactive page treatments and adding video, customer reviews and other advanced features. Merchants also are making site optimization a top priority and redesigning their web sites to achieve speedier navigation and faster performance.

The survey finds retailers updating their web sites, with 49.9% of merchants having rolled out a new design in the past year, including:

– 26.6% in the last six months
– 13.3% within 90 days

Improved site optimization is the top priority for 72.9% of merchants, followed by:

– Clearly organized home, category and product pages at 62.4%
– Better navigation at 49.4%
– Improved site search at 47.1%
– Faster checkout at 40%

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