Posts Tagged promotions

According to the 2009 Promo Premiums and Incentives survey from Promo Magazine, 38.6% of the companies polled in this year’s survey said they offer a promotional incentive program to customers or sales prospects, down slightly from the 42.1% who ran such programs last year.

That slippage in promotional program offerings was echoed through three of the four industry verticals tracked in the survey:

* 48.6% of goods manufacturers polled in 2008 ran a customer incentive program, but this year, only 42.4% of those respondents said the same. (9% in this category “do not know”)
* Retailers offering customer incentives declined to 50% of respondents this year from 52.9% in the last survey
* Marketing agencies offering such programs slid from 34.3% in 2008 to 31.9% this year
* Providers of branded services showed a slight increase in customer  incentives in this year’s survey, up to 50% from 47.5% last year.
* 60% of those with no current incentive program for customers said they had no plans to offer one in the next year, says the report. 17% would launch a premium program, and 22% are undecided. A vertical look at those who say they’ll institute such a program in the coming year shows that goods manufacturers dominate (25%), followed by retailers (21.4%).

The largest proportion of respondents to this year’s Promo P&I Survey (15.5%) said they expect to spend less than $5,000 on customer promotions this year,  comparable to last year’s result of 13.6%. However, while the 2008 P&I Survey found only 6.4% forecasting $5,000 to $24,999 for premiums, this year the $5,000 to $24,999 category almost doubled to 11.8%.

And marketers expecting to spend $25,000 to $99,999 more than doubled to 6.4%, equal to the percentage who expect to spend nothing this year.

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