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	<title>eBizine &#187; press releases</title>
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		<title>How to optimize press releases &amp; get higher search ranking and 75% clickthrough rate</title>
		<link>http://ebizine.com/marketing/how-to-optimize-press-releases-get-higher-search-ranking-and-75-clickthrough-rate/</link>
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		<pubDate>Wed, 24 Jun 2009 19:32:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[sem optimized press releases]]></category>

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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive  I came across the case study below in our library while researching a project and thought it might be of interest.  We&#8217;ve tested the guidelines given and have found them to be most effective.    CHALLENGE Trevor Schoerie faced a major marketing hurdle: His two-year-old company needed to establish his [...]]]></description>
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		<title>Optimize press releases, get higher search rankings, &amp; 75% CTR&#8217;s</title>
		<link>http://ebizine.com/marketing/optimize-press-releases-get-higher-search-rankings-75-ctrs/</link>
		<comments>http://ebizine.com/marketing/optimize-press-releases-get-higher-search-rankings-75-ctrs/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 13:22:19 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[press releases]]></category>

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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive CHALLENGE Trevor Schoerie faced a major marketing hurdle: His two-year-old company needed to establish his brand in a niche market segment with a limited number of prospects. Schoerie’s firm, PharmOut, specializes in Good Manufacturing Practice (GMP) compliance and validation for pharmaceutical companies in Australia, New Zealand [...]]]></description>
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