Posts Tagged press release
Tabcom, LLC chooses eBrand Media to manage a critical digital marketing channel for its Garden division.
Pets United rebranded as Tabcom, LLC to better reflect its growing number of diversified e-commerce businesses. After months of research, and a thorough investigation of competing agencies, Tabcom, LLC chose eBrand Media, and its long-time technology partner, to manage search engine marketing for its Garden.com division. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.
“We’re extremely proud to have won the business of Tabcom. We understand that when a company chooses our agency, they are, in essence, entrusting, at least in part, their hopes and goals to my team and me. Since the day we opened our doors in 2005, we’ve helped to increase revenue, enhance the ROI, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in a client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.
Mr. Polanski continued, “eBrand Media clients have found that our wealth of experience and knowledge dramatically increases the probability of success, as defined by hitting targeted performance metrics, when we manage the launch and optimization of campaigns. More often than not, we’re able to save our clients the cost of testing because we know where to broadcast their message so that it reaches their target audience at the right time in the shopping process”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on May 17th, 2010
Optimize press releases, get higher search rankings, & 75% CTR’s
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
CHALLENGE
Trevor Schoerie faced a major marketing hurdle: His two-year-old company needed to establish his brand in a niche market segment with a limited number of prospects.
Schoerie’s firm, PharmOut, specializes in Good Manufacturing Practice (GMP) compliance and validation for pharmaceutical companies in Australia, New Zealand and South Africa. The market has fewer than 100 potential customers, and the nature of regulatory-compliance consulting makes brand reputation and credibility especially important.
“Picking up the phone to call them is not effective,” Schoerie says. “If we can build up our brand, our reputation and our credibility, then when companies want services they can go out and find a provider. We needed to proactively present our brand.”
Schoerie and his marketing team needed a campaign to accomplish two goals: raise awareness for their brand and establish their expertise in the field; and generate leads and prospects for their in-house marketing list.
Posted by Tom Polanski in Marketing on March 20th, 2009