Posts Tagged paid search
eBrand Media Wins New Business as a Result of Its Performance and Stability
SEM management for Hairextensions.com has been placed with the eBrand Media team managing SEM for Wigs.com over the past three years.
Los Angeles, CA–(eBizine)–05/25/2011 – 8:25 AM – As a result of the eBrand Media Group’s impressive management of digital marketing channels for Wigs.com, B2B Web Ventures LLC, the leading provider of beauty and hair products, has moved management of paid search for Hairextensions.com over to eBrand Media. eBrand Media, and its agency division, eBrand Interactive, have repeatedly demonstrated their ability to deliver industry-leading marketing solutions which are either developed in-house or through partners vetted and tested by the eBrand Media Group.
“We’re pleased to have won this business from one of our competitors. While many companies experience frequent account management turnover we haven’t lost an employee since the company was formed in 2005. The same people managing accounts then are managing accounts for us in 2011. That’s remarkable, in my opinion, and a real value add for our clients along with serving as compelling testimony to the type of company we are”, said Tom Polanski, EVP of Sales and Client Development.
Mr. Polanski continued, “Our experience, stability, technologies, and adherence to core values dramatically increases the probability of client success as defined by hitting targeted performance metrics as a result of a repeatable process. We’ve invested years refining marketing formulas that drive high-quality traffic that converts into sales. Not to be discounted is the fact that we save our clients the cost of testing because we know from years of gathering data where to broadcast messages so that they reach targeted audiences at the right time in the shopping process.”
Posted by eBrand Media Public Relations Department in Success Stories, eBrand Interactive, eBrand Media on May 25th, 2011
What the Microsoft-Yahoo deal means to users
By Suzanne Choney
Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday.
“It’s a negative in that we’re going from having three major search competitors to two, but it may be better to have two strong competitors rather than one strong competitor and two weak ones,” said Danny Sullivan, editor-in-chief of Search Engine Land, a site that monitors the search engine industry.
Google, which dominates search with 65 percent of the market, according to online measurement firm comScore Inc., “may be driven to improve their (consumer) offerings somewhat” as a result of the partnership, said David Smith, a Gartner analyst who covers the Web.
Posted by Tom Polanski in Advertising, Marketing, SEM on July 29th, 2009
Retailers are spending more in Q4, 2008, search marketing, study says
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Even though online consumers are spending less per transaction than a year ago, retailers have spent 33% more on search marketing through the first half of the fourth quarter reports a new study.
The study notes that visitors to retail e-commerce sites through the first half of Q4 converted to buyers at a slightly higher rate than during the same period last year, up 0.25%. At the same time, however, average order values have declined by 6.2%, according to the study, “Mid Q4 2008 U.S. Search Market Report.” The study tracked more than 30 million clicks on ads on the Google, Yahoo and MSN search engines during the first half of the fourth quarters in 2007 and 2008.
The increase in spending on search marketing despite the decline in average order value indicates that retailers are relaxing their goals for return on investment from search marketing. At the same time, retailers are aggressively using paid search to capture more of consumers’ online purchasing, the firm adds.
Shar Van Boskirk, a marketing analyst at Forrester Research Inc., says she has found that the struggling economy has prompted marketers to spend more on paid-search and other direct-response marketing tools. “My research with interactive marketers indicates that they are happily increasing spend on search marketing (as well as other interactive, direct response marketing tools like e-mail) in a recession,” she says. “Not only is online search a measurable tool, but it also tends to work because it finds shoppers when they are in-market and actively researching or shopping.”
Posted by Tom Polanski in Marketing on December 19th, 2008
Important Message from Hilary Schneider Regarding Yahoo!/Google
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Below is an e-mail I received from Yahoo!. Am I the only person to see similarities between the way Yahoo! is being managed and the way the McCain campaign was being managed? To be fair I like and respect everyone we work with at Yahoo! but C-level Management seems to be a little lost. Now that I think about it; what else is new?
Anyways, here you go:
Dear Mr. Polanski,
We wanted to reach out to you directly regarding Google’s decision,
announced earlier today, to terminate the advertising services
agreement that the companies announced in June. Yahoo! continues to
believe in the benefits of the agreement, and is disappointed that Google
has elected to withdraw from the agreement rather than defend it in court.
Google notified Yahoo! of its refusal to move forward with implementation
of the agreement following indication from the Department of Justice that
it would seek to block it, despite
Yahoo!’s proposed revisions to address the DOJ’s and advertisers’
concerns.
While disappointed by this turn of events, we are writing to you to
reaffirm our commitment to working together to drive your advertising
results, and to provide the continued leadership you expect. The fact is
that this deal was incremental to Yahoo!’s product roadmap and
does not change Yahoo!’s commitment to innovation and growth in
search.
Posted by Tom Polanski in Advertising, Seeing Into the Future on November 6th, 2008