Posts Tagged online video

According to a study conducted by Interpret, online video viewing patterns are more spread out during the day than traditional TV patterns, viewed during work and school time.

Jason Kramer, chief strategy officer of Interpret LLC, says that “… unlike television consumption, which mostly happens during hours of 8 pm to 11 pm, people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime… this fundamental shift in consumer behavior opens up opportunities… [to] leverage online video to reach target audiences more often than just once a week.”

The study, sponsored by Yahoo! Inc., Havas Digital, and Warner Bros. Media Research, says that there are key Online viewing patterns:

* There are similar spikes in online video consumption for people at work, as well as at home, with approximately 70% watching during the day and at night.
* There are spikes in online video consumption among men, women, students and full-time employees during the hours of 12pm- 3pm, and then again between 9pm-1am
* The lowest amount of online video consumption is around dinnertime from 6pm-9pm
* Regardless of time of day, one-third of people who watch a video share it with friends, family members and colleagues

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