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	<title>eBizine &#187; online shopping</title>
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		<title>What will the physical world look like when the need for stores is eliminated?</title>
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		<pubDate>Sun, 06 May 2012 19:40:31 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[brick and mortar]]></category>
		<category><![CDATA[near future]]></category>
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		<description><![CDATA[Clearly an ever increasing number of people shop online which means a decreasing number of people shop and buy at Brick &#38; Mortar stores including Mom and Pop’s.  Many people use B&#38;M’s as a place to look and feel before buying online. As Best Buy is discovering; being the showroom for Amazon is not a [...]]]></description>
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		<title>The importance of building trust online with strong, consistent branding and customer-centric practices</title>
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		<pubDate>Thu, 21 Aug 2008 11:30:42 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Centric]]></category>
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		<category><![CDATA[online shopping]]></category>

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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive I&#8217;m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy [...]]]></description>
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