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	<title>eBizine &#187; olympics</title>
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		<title>Advertising News: Coke uses Olympics to launch interactive campaign</title>
		<link>http://ebizine.com/advertising/advertising-news-coke-uses-olympics-to-launch-interactive-campaign/</link>
		<comments>http://ebizine.com/advertising/advertising-news-coke-uses-olympics-to-launch-interactive-campaign/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 21:09:34 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[olympics]]></category>

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		<description><![CDATA[I thought you&#8217;d be interested in tis bit of marketing news passed on to us by Dana Nelson at SS&#124;PR. Coke kicked off a brand new marketing strategy today at the Olympics in Beijing. Pioco, China&#8217;s most influential Bluetooth Media company, has wired thousands of hotspots in and around the Olympic stadiums, hotels, restaurants, clubs, cafes and other [...]]]></description>
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