Posts Tagged obama

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

I apologize in advance for the brevity of this post but with the Holidays approaching we’re busy as can be.  I do want to, at least, begin to probe the merits of the Obama campaign and attempt to link what the campaign managers did with your marketing endeavors if only to spark the prevailing “hunker down” thinking in a different direction.

Okay, I’ll be the first to admit that I may be stretching for a metaphor but I think that what the Obama campaign did in red and swing states is worth examining. If you can imagine Obama, for the sake of this argument, as a beginning business and accept that he and his campaign (marketing) managers were faced with the challenge of creating and establishing a brand in an environment where a fair share of the market was hostile to not only the appearance of but the name and history of the product, then I believe you’ll see the through-line running from your business to his. 

Read the rest of this entry »