Posts Tagged new media

Social Networking generates leads, closes sales for marketers

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. Marketer’s Use of Social Media Tools
 
Social Media  – % Respondents Using

* Twitter – 86%
* Blogs – 79% 
* Linkedin – 78%  
* Facebook – 77% 
* YouTube or other video – 41% 
* Social bookmark sites – 38%
* Forums – 38%
* StumbleUpon – 28% 
* Digg, Reddit or similar – 26% 
* FriendFeed – 18%
 
Source: Social Media Marketing Industry Report, March 2009

Key survey findings about specific application show that:

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