Posts Tagged mobile marketing
Mobile Web Impacts Shopping Significantly
According to a new study from Performics, Mobile Search Insights, conducted by ROI Research, found that 57% of respondents use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month.
Daina Middleton, CEO of Performics, says “… mobile paid search has surged as a percentage age of overall paid search spending for our clients, particularly over the last 15 months… ”
Satisfaction with and adoption of mobile search rang true throughout the study:
- 75% said mobile search makes their lives easier
- 63% said access to mobile search has changed the way they gather information
- 32% said they use mobile search more than search engines on their computers
Use of mobile search at home topped the list with 81% reporting evening use, 80% reporting weekend use and 59% reporting use before work. Another 61% reported using mobile search at work. Respondents also revealed dual screen multi-tasking, reporting at least occasional use of mobile search while watching TV (66%) or using the computer (45%).
Posted by eBrand Media Research Department in Mobil on April 19th, 2011
Using Mobile Advertising to Reach Your Target Audience the Right Way
By Tom Polanski
Just like with e-mail, no one likes to be spammed or sent unwanted messages – especially through their cell phones. Recently the FCC banned all unsolicited messages sent by SMS – or text messaging – to user’s cell phones. With this in mind, how can you ensure that your relevant message gets through? Here are four surefire ways to use mobile marketing to your advantage. Read the rest of this entry »
Posted by Tom Polanski in Advertising on April 20th, 2008