Posts Tagged media

Modern moms wear many hats and play many roles

According to a recent Nielsen Company study, 34% of American households are home to kids under 18, and modern moms wear many hats and play many roles. These moms are 19% more likely than the general population to engage in social networking, and even more likely to become a fan or follow a brand (31% more likely), become a fan or follow a celebrity (24% more likely) and comment on others postings (27% more likely). Moms account for one-fourth of all video streams occurring on social networks, and are also more likely to post their own content:

37% more likely to post photos
25% more likely to link articles/videos
33% more likely to give status updates

Using the Internet for personal communication is also very high among mothers, with moms 37% more likely to send/receive invites online, 17% more likely to use instant messaging and 14% more likely to make/receive voice calls online.

Moms make up more than one-fifth of online video viewers and spent an average of 258 minutes viewing online video in March 2011. Compared to the overall usage in the US, Moms spent 25% more time, about 52 minutes longer on average, viewing online video from Home PCs.

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Posted by eBrand Media Research Department in Trend Tracker on May 18th, 2011

media, moms, moms and media

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Some Media Segments Forecast Up, Traditional Media Down

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

According to Veronis Suhler Stevenson (VSS), revising the forecast downward in response to the current economic downturn, overall media spend is forecasted to decline by 0.4% in 2009, after an increase of 2.3% in 2008. The revised forecast is down from a previous estimate of 5.4% growth for the year. The figure for 2009 represents the lowest industry growth rate, and only the second decline, in the three decades that Veronis has been collecting data, the company reported.

The hardest-hit media segments, according to the new forecast, are newspaper publishing, projected to decline by 16% (following a 13.5% decline in 2008), and broadcast television, forecast to be off by 9% (following a decline of 0.5%). Consumer magazine publishing, projected to decrease 8.5%, and broadcast and satellite radio, down 7.2%, are also among the segments facing the steepest declines. Advertising spending is projected to fall off by 7.4% in 2009, Veronis reported.

James Rutherfurd, Executive Vice President and Managing Director at VSS, notes that “… this mid-term forecast will present investors with a helpful guidepost in a challenging environment… (though) the media, information and education industries have been negatively impacted.. as a whole… the communications industry has performed better than many other sectors of the US economy… (this) industry has outgrown GDP growth in all of the periods of economic expansion studied since the Second World War.”

According to the VSS Mid-Term Forecast, leading the downward trend are:

* Newspaper Publishing segment estimated to contract by 16.2% in 2009 (vs, -13.5% in 2008)
* Broadcast Television projected to decline by 9% in 2009 (vs. -0.5% in 2008)
* Consumer Magazine Publishing is expected to decrease by 8.5 % (vs. -6.8% in 2008)
* Broadcast & Satellite Radio projected to drop by 7.2% this year (vs. -5.8% in 2008)

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Posted by Tom Polanski in Trend Tracker on March 17th, 2009

Advertising, communications, Marketing, media

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