Posts Tagged Marketing
If Your Target Audience is Teen Holiday Shoppers…
According to a timely AMP Insights Holiday Shopping Behavior survey looking at teens between the ages of 13 and 19, with 45% male and 55% female respondents, 39% began shopping on Black Friday and another 29% started a month ago.
Teens have deep pockets:
* 49% are planning on spending over $150 on gifts for others this holiday season
* 20% are planning on spending over $300 on gifts for others this holiday season
They’re planning to give gifts to those closest to them:
Posted by eBrand Media Research Department in Advertising, Teen Talk on December 2nd, 2010
Online Video Advertising Takes The Lead
According to the results of its inaugural survey of leading U.S.-based online publishers by BrightRoll, video advertising is outpacing other forms of online advertising by at least 25%, say two-thirds of the respondents. Citing the medium’s interactivity and ability to engage online audiences, 63% of publishers expressed optimism about the category’s future, predicting higher CPMs leading into 2011.
BrightRoll CEO Tod Sacerdoti, says “As consumers continue to… engage with video online, advertisers are being forced to respond in kind and to shift campaign dollars… online video… offers interactivity, targeting and verifiable reporting that print and broadcast do not… ”
Additional key findings from the report include:
Posted by eBrand Media Research Department in Advertising on November 19th, 2010
Proven Halloween Promos: 6 Ideas for Campaigns
by Adam T. Sutton, Senior Reporter
Halloween is coming up! Children will be marching up and down your block dressed as ghouls and goblins in a matter of weeks. You should start receiving party invitations anytime now.
For marketers, the lead-up to the haunting holiday can boost sales before the year-end crunch. And for the last two years the dark day has been a bright spot in a spooky economy.
Halloween retail sales reached a record-breaking projection of $6 billion in 2009, up 4.2% from $5.77 billion in 2008, according to industry market researcher IBISWorld.
Do you have any Halloween promotions planned for your email marketing? Take a look at six proven ideas we’ve pulled from MarketingSherpa case studies and how-to articles for some inspiration.
Posted by eBrand Media Research Department in Marketing on September 30th, 2010
Ocusafe selects eBrand Interactive to manage pivotal marketing channel
PORTLAND, OR–(eBizine)–8/19/2010-7:30 AM - eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Ocusafe, LLC.
“Ocusafe recognizes that eBrand Interactive offers sophisticated, metrics-driven marketing solutions. We utilize highly evolved, next generation technologies, guided by marketing maestros, each with a minimum of 5 years of experience, to cut marketing costs while increasing website conversion rates, revenue, and return on ad spend”, Tom Polanski, EVP of Sales and Client Development at eBrand Media, was quoted as saying.
“We anticipate that we’ll be able to dramatically increase this partners sales revenue on the same marketing budget or even less for this client”, Mr. Polanski continued. “We’ll build a movement towards this brand”, he concluded.
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on August 20th, 2010
Focus on branding delivers revenue increases and zealots for small health food company
SUMMARY:
Although they compete with giant CPG companies, the marketers at Annie’s Homegrown don’t have a TV, radio, or print ad budget. Instead, over the past 12 months, they’ve focused efforts on the Web for — brand building. (That’s right, not direct response.) It worked, revenues are up 25% and Wal-Mart is about to start carrying Annie’s.
Here’s what the Web team did:
CHALLENGE
Organic shelf-stable foods are one of the hottest categories in supermarkets these days — industry sales are growing by 20% per year.
Naturally (pun intended) this is thrilling for the folks at Annie’s Homegrown. The brand’s been beloved in the organic world for years, but more recently has made significant headways in mainstream supermarket chains.
But, bigger CPGs and supermarket house brands are also hopping on the organic bandwagon these days. Suddenly Annie’s marketing team were outgunned in terms of staff and budget in the very market they pioneered.
“Our brand is invaluable,” says Annie’s Web Marketing Manager Mark Berger. “We’re basically just macaroni makers, but with the brand we’re really so much more than that. That’s what people identify with.”
Although only 1% of Annie’s sales are direct ecommerce from the site (mainly to bulk buyers such as day care centers), the team decided to invest significant energy to revving up the brand’s Web presence over the past 12 months. However, the purpose was not to increase ecommerce sales.
Instead Berger’s online goal was almost entirely brand building. Could he use the site to grow a community of consumer excitement for a brand that was suddenly under heavy competition from me-too products on supermarket shelves?
Posted by eBrand Media Research Department in Branding on August 10th, 2010