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	<title>eBizine &#187; Marketing</title>
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	<link>http://ebizine.com</link>
	<description>A business magazine in a blog format</description>
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		<title>Consumer outlook improving</title>
		<link>http://ebizine.com/trendtracker/consumer-outlook-improving/</link>
		<comments>http://ebizine.com/trendtracker/consumer-outlook-improving/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 23:50:39 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1574</guid>
		<description><![CDATA[The consumer’s outlook is improving, according to the January Consumer Reports Index, a measure of overall consumer financial health. The study reports that stress levels have diminished, financial difficulties have moderated compared to past months, and the strong retail performance of the holiday season is an important marker that Americans may be willing to engage [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBrand Media Wins New Business as a Result of Its Performance and Stability</title>
		<link>http://ebizine.com/successstories/ebrand-media-wins-new-business-as-a-result-of-its-performance-and-stability/</link>
		<comments>http://ebizine.com/successstories/ebrand-media-wins-new-business-as-a-result-of-its-performance-and-stability/#comments</comments>
		<pubDate>Wed, 25 May 2011 14:46:28 +0000</pubDate>
		<dc:creator>eBrand Media Public Relations Department</dc:creator>
				<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1373</guid>
		<description><![CDATA[SEM management for Hairextensions.com has been placed with the eBrand Media team managing SEM for Wigs.com over the past three years.  Los Angeles, CA–(eBizine)–05/25/2011 – 8:25 AM – As a result of the eBrand Media Group’s impressive management of digital marketing channels for Wigs.com, B2B Web Ventures LLC, the leading provider of beauty and hair [...]]]></description>
		<wfw:commentRss>http://ebizine.com/successstories/ebrand-media-wins-new-business-as-a-result-of-its-performance-and-stability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers, people are cynical, and hype is not the antidote.</title>
		<link>http://ebizine.com/advertising/marketers-people-are-cynical-and-hype-is-not-the-antidote/</link>
		<comments>http://ebizine.com/advertising/marketers-people-are-cynical-and-hype-is-not-the-antidote/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 18:30:32 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1314</guid>
		<description><![CDATA[The chorus of marketing voices has become cacophonous to the point where advertisers and their customers have tuned it out as so much white noise or have become hardened against it. We think the following makes sense and will help to separate you from the countless &#8220;dog and pony&#8221; shows.  1. Conduct a thorough competitive [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/marketers-people-are-cynical-and-hype-is-not-the-antidote/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Motorola Solutions annual holiday survey indicates Consumers know more than Retail Sales Associates</title>
		<link>http://ebizine.com/marketing/motorola-solutions-annual-holiday-survey-indicates-consumers-know-more-than-retail-sales-associates/</link>
		<comments>http://ebizine.com/marketing/motorola-solutions-annual-holiday-survey-indicates-consumers-know-more-than-retail-sales-associates/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 00:34:45 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[motorola solutions]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1302</guid>
		<description><![CDATA[The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that shoppers were better connected to consumer information than in-store associates, driven by increasing availability of online shopping tools and mobile phone applications that allow price comparisons, access to coupons and social-networking. The survey found that [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/motorola-solutions-annual-holiday-survey-indicates-consumers-know-more-than-retail-sales-associates/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook to Sell YOUR Posts to Advertisers</title>
		<link>http://ebizine.com/tom-polanski/facebook-to-sell-your-posts-to-advertisers/</link>
		<comments>http://ebizine.com/tom-polanski/facebook-to-sell-your-posts-to-advertisers/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 13:28:56 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1288</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive &#8220;Hey Tom,   Look what I found! Didn&#8217;t you just say this would happen?   Regards,  April&#8221; Yes, I did years ago. I&#8217;ve written a few articles about this. Most people can&#8217;t begin to concieve of the different ways that Facebook can parse, package, and sell their [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/facebook-to-sell-your-posts-to-advertisers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If Your Target Audience is Teen Holiday Shoppers&#8230;</title>
		<link>http://ebizine.com/advertising/if-your-target-audience-is-teen-holiday-shoppers/</link>
		<comments>http://ebizine.com/advertising/if-your-target-audience-is-teen-holiday-shoppers/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 02:23:50 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Teen Talk]]></category>
		<category><![CDATA[advertizing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[preferences]]></category>
		<category><![CDATA[teens]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1233</guid>
		<description><![CDATA[According to a timely AMP Insights Holiday Shopping Behavior survey looking at teens between the ages of 13 and 19, with 45% male and 55% female respondents, 39% began shopping on Black Friday and another 29% started a month ago. Teens have deep pockets: * 49% are planning on spending over $150 on gifts for [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/if-your-target-audience-is-teen-holiday-shoppers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Video Advertising Takes The Lead</title>
		<link>http://ebizine.com/advertising/online-video-advertising-takes-the-lead/</link>
		<comments>http://ebizine.com/advertising/online-video-advertising-takes-the-lead/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 17:15:45 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1206</guid>
		<description><![CDATA[ According to the results of its inaugural survey of leading U.S.-based online publishers by BrightRoll, video advertising is outpacing other forms of online advertising by at least 25%, say two-thirds of the respondents. Citing the medium&#8217;s interactivity and ability to engage online audiences, 63% of publishers expressed optimism about the category&#8217;s future, predicting higher CPMs [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/online-video-advertising-takes-the-lead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proven Halloween Promos: 6 Ideas for Campaigns</title>
		<link>http://ebizine.com/marketing/proven-halloween-promos-6-ideas-for-campaigns/</link>
		<comments>http://ebizine.com/marketing/proven-halloween-promos-6-ideas-for-campaigns/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 14:24:07 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[promos]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1162</guid>
		<description><![CDATA[by Adam T. Sutton, Senior Reporter Halloween is coming up! Children will be marching up and down your block dressed as ghouls and goblins in a matter of weeks. You should start receiving party invitations anytime now. For marketers, the lead-up to the haunting holiday can boost sales before the year-end crunch. And for the [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/proven-halloween-promos-6-ideas-for-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ocusafe selects eBrand Interactive to manage pivotal marketing channel</title>
		<link>http://ebizine.com/ebrand-media/ocusafe-selects-ebrand-interactive-to-manage-pivotal-marketing-channel/</link>
		<comments>http://ebizine.com/ebrand-media/ocusafe-selects-ebrand-interactive-to-manage-pivotal-marketing-channel/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 02:22:55 +0000</pubDate>
		<dc:creator>eBrand Media Public Relations Department</dc:creator>
				<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1135</guid>
		<description><![CDATA[PORTLAND, OR&#8211;(eBizine)&#8211;8/19/2010-7:30 AM - eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Ocusafe, LLC.  “Ocusafe recognizes that eBrand Interactive offers sophisticated, metrics-driven marketing solutions. We utilize highly evolved, next generation [...]]]></description>
		<wfw:commentRss>http://ebizine.com/ebrand-media/ocusafe-selects-ebrand-interactive-to-manage-pivotal-marketing-channel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Focus on branding delivers revenue increases and zealots for small health food company</title>
		<link>http://ebizine.com/branding/focus-on-branding-delivers-revenue-increases-and-zealots-for-small-health-food-company/</link>
		<comments>http://ebizine.com/branding/focus-on-branding-delivers-revenue-increases-and-zealots-for-small-health-food-company/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 13:48:49 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1118</guid>
		<description><![CDATA[SUMMARY: Although they compete with giant CPG companies, the marketers at Annie&#8217;s Homegrown don’t have a TV, radio, or print ad budget. Instead, over the past 12 months, they&#8217;ve focused efforts on the Web for &#8212; brand building. (That&#8217;s right, not direct response.) It worked, revenues are up 25% and Wal-Mart is about to start [...]]]></description>
		<wfw:commentRss>http://ebizine.com/branding/focus-on-branding-delivers-revenue-increases-and-zealots-for-small-health-food-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slow, But Some, Advancement In Consumer Indices</title>
		<link>http://ebizine.com/marketing/slow-but-some-advancement-in-consumer-indices/</link>
		<comments>http://ebizine.com/marketing/slow-but-some-advancement-in-consumer-indices/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 22:19:55 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Economy]]></category>
		<category><![CDATA[consumer confidence]]></category>
		<category><![CDATA[indices]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1115</guid>
		<description><![CDATA[According to The Consumer Reports Index for July, by the Consumer Reports National Research Center, the economy is showing broad improvements in the condition, behavior and expectations of consumers. Though showing improvement, problems remain, including the proportion 16% of Americans that were unable to afford medical bill or medications, or 8.9% who have lost or [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/slow-but-some-advancement-in-consumer-indices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Many Telemarketing Calls Does It Take to Initiate a Lead Gen Conversation?</title>
		<link>http://ebizine.com/marketing/how-many-telemarketing-calls-does-it-take-to-initiate-a-lead-gen-conversation/</link>
		<comments>http://ebizine.com/marketing/how-many-telemarketing-calls-does-it-take-to-initiate-a-lead-gen-conversation/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 14:59:28 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[telemarketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1110</guid>
		<description><![CDATA[SUMMARY: Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon. We have exclusive new data and strategies to help you to make the right calls in your next campaign. Includes: [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/how-many-telemarketing-calls-does-it-take-to-initiate-a-lead-gen-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why it&#8217;s important to include lifetime value and offline sales when evaluating the success of a marketing plan</title>
		<link>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/</link>
		<comments>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:38:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1102</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive  Many people think of me as just a &#8220;sales guy&#8221; but for the sake of context, since 2000, I have successfully created, launched, and managed, hundreds upon hundreds of profitable campaigns for companies in just about every industry. I have made companies millions of dollars while saving [...]]]></description>
		<wfw:commentRss>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you&#8217;re wondering where your buyers went &#8211; Americans’ credit scores at new lows</title>
		<link>http://ebizine.com/trendtracker/if-youre-wondering-where-your-buyers-went-americans%e2%80%99-credit-scores-at-new-lows/</link>
		<comments>http://ebizine.com/trendtracker/if-youre-wondering-where-your-buyers-went-americans%e2%80%99-credit-scores-at-new-lows/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 16:09:04 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[credit]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1097</guid>
		<description><![CDATA[From the GoTo, &#8220;just get me more eyeballs&#8221; day&#8217;s, until the fall of 2007, the web was awash with home equity money and easy credit. Not to mention that every year new shoppers were jumping on to the web. Those were the days. Some companies, aware of the ephemeral nature of that boom, used that [...]]]></description>
		<wfw:commentRss>http://ebizine.com/trendtracker/if-youre-wondering-where-your-buyers-went-americans%e2%80%99-credit-scores-at-new-lows/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Women and the web. The ads they notice and where they&#8217;re likely to see them.</title>
		<link>http://ebizine.com/reachingwomen/women-and-the-web-the-ads-they-notice-and-where-theyre-likely-to-see-them/</link>
		<comments>http://ebizine.com/reachingwomen/women-and-the-web-the-ads-they-notice-and-where-theyre-likely-to-see-them/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:51:43 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Reaching Women]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1093</guid>
		<description><![CDATA[According to the newly released &#8220;What Women Want From the Web Report,&#8221; Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all activities except keeping up with news, 53% vs. 67% overall. The [...]]]></description>
		<wfw:commentRss>http://ebizine.com/reachingwomen/women-and-the-web-the-ads-they-notice-and-where-theyre-likely-to-see-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>April showers didn&#8217;t bring May flowers but it&#8217;s not all bad news for marketing followers</title>
		<link>http://ebizine.com/trendtracker/april-showers-didnt-bring-may-flowers-but-its-not-all-bad-news-for-marketing-followers/</link>
		<comments>http://ebizine.com/trendtracker/april-showers-didnt-bring-may-flowers-but-its-not-all-bad-news-for-marketing-followers/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 21:46:56 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[The Economy]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[spending trends]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1085</guid>
		<description><![CDATA[The June Consumer Reports Trouble Tracker Index measuring financial difficulties faced by consumers in the past 30 days, worsened, rising to 63.5 from 53.0 in May. The most troubling increase is in missed mortgage payments, which reached 3.9%, its highest level since tracking began in April 2009. The latest numbers show consumers have taken a [...]]]></description>
		<wfw:commentRss>http://ebizine.com/trendtracker/april-showers-didnt-bring-may-flowers-but-its-not-all-bad-news-for-marketing-followers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 power words for advertising and selling</title>
		<link>http://ebizine.com/advertising/top-10-power-words-you-should-use-in-your-advertising/</link>
		<comments>http://ebizine.com/advertising/top-10-power-words-you-should-use-in-your-advertising/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 01:03:54 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[power words. advertising]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1002</guid>
		<description><![CDATA[According to the psychology department at Yale University, some words in the English language are more powerful than others. Here are their top 10: 10. New &#8212; It&#8217;s part of basic human makeup to seek novelty. 9. Save &#8212; We all want to save something. 8. Safety &#8212; This could refer to health or long-lasting quality. [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/top-10-power-words-you-should-use-in-your-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>African-Americans Major Influence in Tech, Media and Buying Power</title>
		<link>http://ebizine.com/african-american/african-americans-major-influence-in-tech-media-and-buying-power/</link>
		<comments>http://ebizine.com/african-american/african-americans-major-influence-in-tech-media-and-buying-power/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 23:38:31 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[African-American]]></category>
		<category><![CDATA[buying power]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=930</guid>
		<description><![CDATA[According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Clarity, clarity, clarity.  And when you think you’ve given your website guest enough…give some more!</title>
		<link>http://ebizine.com/website-optimization/clarity-clarity-clarity-and-when-you-think-you%e2%80%99ve-given-your-website-guest-enough%e2%80%a6give-some-more/</link>
		<comments>http://ebizine.com/website-optimization/clarity-clarity-clarity-and-when-you-think-you%e2%80%99ve-given-your-website-guest-enough%e2%80%a6give-some-more/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 17:18:51 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[homepage optimization]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=903</guid>
		<description><![CDATA[Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users&#8217; experience. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are there benefits to sharing e-mail content with Social Media sites?</title>
		<link>http://ebizine.com/social-media/are-there-benefits-to-sharing-email-content-with-social-media-sites/</link>
		<comments>http://ebizine.com/social-media/are-there-benefits-to-sharing-email-content-with-social-media-sites/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 16:46:56 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social sharing e-mail marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=820</guid>
		<description><![CDATA[“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers. Social sharing is a rapidly emerging email tactic. About 80% of marketers agree that social sharing &#8220;extends the reach of email [...]]]></description>
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		</item>
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