Posts Tagged Marketing
Clarity, clarity, clarity. And when you think you’ve given your website guest enough…give some more!
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users’ experience.
Millions of dollars are won or lost in these first few moments a visitor spends on your site. So in this issue of MarketingExperiments Journal, we’ll explore what can be done in this very short period of time to increase the probability of converting those visitors into customers.
All of the complex analysis and formulaic methodologies used by our scientists to create optimized pages that deliver triple-digit conversion gains can be summed up in three simple words…Clarity Trumps Persuasion
Posted by eBrand Media Research Department in Website Optimization on January 7th, 2010
How I found all the customers I needed for 30 years….
Marketing with Directories in B2B business –
How I acquired all the new customers I ever needed
using nothing more than a 28¢ salesman…
By Mark Goggin
Peter Drucker – the father of marketing consulting – said that THE PURPOSE of a
business – any business — is to attract customers. It would be best, to do that at a profit.
But, for a business to be a business its number one task is to…
…Acquire customers
Yet, in many small and medium size businesses customer acquisition is put on the back
burner.
There can be many reasons for this.
Expense is often one of them. Also, it is time-consuming. And, finally, it is seen as an
unreliable, “hit or miss” process.
For 30 years I had a small business and so I faced each of these issues.
How I solved my customer acquisition problem helped me stay in business for 30 years.
If you are in a B2B business, my solution may help you streamline at least part of your
customer acquisition problem. Certainly, there is no cheaper and more effective way to
accomplish this.
Here’s what I did…
Posted by Mark Goggin in Marketing, Small Business, Start a Business, Strategy on November 3rd, 2009
Are there benefits to sharing e-mail content with Social Media sites?
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers.
Social sharing is a rapidly emerging email tactic. About 80% of marketers agree that social sharing “extends the reach of email content to new markets,” and “increases brand reputation and awareness.” Approximately half of marketers surveyed agree that social sharing accelerates the growth of email lists and increases the ROI of email programs.
Posted by eBrand Media Research Department in E-mail marketing, Social Media on October 27th, 2009
eBrand Interactive connects buyers with brands quickly, profitably, and cost effectively!
What are your plans for significantly increasing your company’s revenue while cutting costs? You’ll benefit from our years of online advertising and marketing experience. eBrand Interactive optimizes online businesses in a number of ways, including but not limited to, managing Paid Search, Shopping Comparison Websites, Can-Spam compliant e-mail campaigns, and Display Advertising campaigns for many of the internets leading name brands. We work with many small and medium sized companies as well.
In a very real sense, you’ll be able to take advantage of “second mover” learning’s. Over the years, a vast number of companies have tested hundreds of campaigns, across many different platforms through us, and as a result, your company won’t have to spend precious budget trying to find placements or databases that convert. Your company will capitalize on the millions of dollars we’ve invested in refining an advertising formula that will drive high quality, targeted traffic to your site.
Can-Spam Compliant E-mail Campaigns to Permission Based Databases
• E-mail marketing is still one of the internet’s most powerful marketing tools.
• Low-cost.
• No spam!
• Opted-in Databases only.
• Speed of delivery – millions of emails can be sent in only a few hours.
• Accountability.
• Targeted demographics.
• 50 million fresh and interested people available.
• Deliver a wide variety of preferences, aspirations, habits and purchase histories.
• Mass broadcasts of tens of millions to small mail outs for niche products.
To learn more, click here, eBrand Interactive creates great permission based e-mail campaigns to third party lists for a variety of advertisers.
Display Advertising Campaigns
• Display your company’s offer from a minimum of 33 positions, all above the fold, through banners and rich media.
• Reach receptive and demographically correct audiences at MSN and Yahoo!
• Drive an extraordinary volume of visitors to your site.
• Can be bought on a CPC or CPM basis.
• Behavioral targeting and contextual retargeting.
Click here to discover more, eBrand Interactive delivers banner advertising success.
Posted by eBrand Media Public Relations Department in Advertising, E-mail marketing, Marketing, eBrand Interactive on October 26th, 2009