Posts Tagged marketing companies
eBrand Media is celebrating 5 years in business today!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m going to keep this short. My partners and I started eBrand Media in September, 2005. Our first office was a dusty attic of an apartment building. We didn’t have any money other than our savings and credit cards. We did have, and still have, excellent reputations, and contentiously cultivated relationships with companies we care for and care about.
Although I am incredibly grateful for my team and for everyone who has contributed to our success; I must admit though that I have a special place in my heart for the companies that took a leap of faith and entrusted their business hopes and goals to us. I’m proud to be able to say publicly, and without fear of contradiction, that we haven’t disappointed anyone.
In particular, I extend my heartfelt thanks to Home Security Store for being our first client, and a client that has been with us for the whole journey.
Here’s to you and here’s to another 5 years of success and growth for us.
Posted by Tom Polanski in eBrand Media on September 13th, 2010
Many Marketing Companies & Agencies Hide Inferior Technologies & Services behind “Celebrity” Status & Obscure Language
By Tom Polanski
We have an increasing number of companies moving management of their online media campaigns to us because the agencies they trusted ultimately disappointed them. They saw that the powerful wizard was really a little man behind a curtain, blowing smoke, and describing the smoke in the most arcane terms imaginable. Too many marketing professionals are doing exactly what secret brotherhoods have been doing for millennia….they’re creating a language that only they understand. If the common business decision-maker wants to increase their company’s revenue or brand equity, they have to go through the marketing “priests” to find thier way to profits-heaven. Marketers like to speak a line of lingo only those that have dedicated their lives to understanding online marketing (like me) will understand. And too many of us bandy that language about like insecure college sophomores.
Posted by Tom Polanski in Rants & Raves on May 28th, 2008