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	<title>eBizine &#187; magazines</title>
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		<title>Here&#8217;s the ad delivery, retention, and value scoop; magazine vs. TV vs. the web</title>
		<link>http://ebizine.com/advertising/heres-the-ad-delivery-retention-and-value-scoop-magazine-vs-tv-vs-the-web/</link>
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		<pubDate>Tue, 07 Apr 2009 12:05:28 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive To find the relative effectiveness of ads on television, in magazines, and on the Internet, McPheters &#38; Company used 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes, and employed eye-tracking software to determine if (and how) Internet ads were actually [...]]]></description>
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