Posts Tagged Lead Generation
eBrand Interactive launches digital membership drive for zulily
PORTLAND, OR-(eBizine)-11/30/2010-11:00 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, launched the first in a series of email marketing campaigns for the purpose of delivering high value members to zulily.
We’re pleased to have been chosen to launch and manage this membership campaign for zulily, said Tom Polanski, EVP of Sales and Client Development. “We’ll use Can-Spam compliant email marketing to find busy Moms looking for great deals. With over 100 million fresh double opted-in records available to us, we’re able to deliver a clients message to a wide variety of preferences, interests, habits and purchase histories.
“There are thousands of databases of email records but only a handful has any real value. Over the years we’ve discovered which databases will deliver an audience that is genuinely interested in a product, service, or in this case; membership.”
Mr. Polanski concluded with, “The two main elements to success in the generation of memberships that a client is able to monetize through several cycles are the quality of the marketing and the optimization of the program. We’ve spent millions of dollars refining a successful formula that produces traffic which will convert and scale to a high volume. As a result of the well documented success we’ve actualized for our clients; we have an increasing number of companies turning to us to manage lead generation campaigns.”
Posted by eBrand Media Public Relations Department in E-mail marketing, eBrand Interactive, eBrand Media on November 30th, 2010
Many Marketing Companies & Agencies Hide Inferior Technologies & Services behind “Celebrity” Status & Obscure Language
By Tom Polanski
We have an increasing number of companies moving management of their online media campaigns to us because the agencies they trusted ultimately disappointed them. They saw that the powerful wizard was really a little man behind a curtain, blowing smoke, and describing the smoke in the most arcane terms imaginable. Too many marketing professionals are doing exactly what secret brotherhoods have been doing for millennia….they’re creating a language that only they understand. If the common business decision-maker wants to increase their company’s revenue or brand equity, they have to go through the marketing “priests” to find thier way to profits-heaven. Marketers like to speak a line of lingo only those that have dedicated their lives to understanding online marketing (like me) will understand. And too many of us bandy that language about like insecure college sophomores.
Posted by Tom Polanski in Rants & Raves on May 28th, 2008