Posts Tagged jobs
Marketing plans & compensation take a beating
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
A survey from the ANA (Association of National Advertisers) shows that the recession had a more profound effect on the marketing industry than predicted just six months ago,. Following up on a survey conducted in August, the second survey conducted on this topic reveals that more companies are identifying cost savings and reductions (93% as opposed to 87% six months ago) and that 37% of respondents today plan to reduce budgets by more than 20%, up substantially from the 21 % of respondents in the first survey.
The top five areas where marketers plan to reduce costs or expenditures in marketing and advertising efforts are:
* Departmental travel and expense restrictions (87% versus 63% in the previous survey)
* Reducing advertising campaign media budgets (77% versus 69% in the previous survey)
* Reducing advertising campaign production budgets (72% versus 63% in the previous survey)
* Challenging agencies to reduce internal expenses and/or identify cost reductions (68% versus 63% in the previous survey)
* Eliminating or delaying new projects (58% versus 61) in the previous survey)
* Other tactics gaining greater consideration by marketers today, as compared to six months ago include:
* Departmental salary or hiring freezes jumped to 57% from 45% six months ago
* 48% of marketers are looking at reducing agency compensation today, versus 32% six months ago
In the first survey, the ANA asked if marketers thought their budgets would increase, decrease or remain the same in the next six months. In the recent survey, the ANA asked what actually happened.
Posted by Tom Polanski in Marketing on March 24th, 2009
Ten companies that probably won’t cut jobs
By Douglas A. McIntyre
Layoffs at big companies are so common now that it is novel when a day goes by without Microsoft, Caterpillar, or Macy’s letting thousands of people go. There are a relatively small number of America’s largest companies which will almost certainly not have significant layoffs. One of them might close an office in Turkey, another could replace telephone operators with an automated system, but each is in a unique position that makes it highly unlikely for them to want or need to fire employees.
Some of the companies on the list are simply doing so well that they cannot afford to do without all the people that they have. Not only will these companies be unlikely to fire people but some may actually be hiring. The other firms included have large amounts of cash on their balance sheets and have elected to use the slow economy to develop new products and services to take share away from financially weaker competitors. A few of the companies on this list had modest job cuts last year. None of them were significant and are highly unlikely to happen again.
Cisco cut 3,000 of its 66,000 people last year. CEO John Chambers has said that the company plans to avoid job cuts. Cisco probably has as much or more cash on hand as any tech company in the US, holding $27 billion in available funds. The company is in the midst of a very rapid expansion into the server and data center business. That will require extra personnel and may involve acquisitions. Cisco is in several businesses which are nearly recession-proof and should continue to do well. Its core router operation is critical to building out broadband and systems for popular products like VoIP. The new stimulus package should give that business a bump up. Cisco is also in several sectors like video conferencing which may actually grow as business people cut back on travel.
Posted by Tom Polanski in Careers on February 24th, 2009
E-commerce salaries hold steady in 2009
A vice president of e-commerce in the U.S. can expect a salary of $155,700, with salaries ranging from $110,200 to $203,400, unchanged from a year ago, says the latest Guide to Online and Interactive Marketing Salaries from executive search firm Crandall Associates.
A director of e-commerce can expect an average salary of $105,900, with a low of $85,700 and a high of $142,300, Crandall reports. Directors of e-commerce who have been on the job for 1 to 3 years can expect a range of $78,500 to $89,900; those with 4 to 7 years experience, $92,300 to $118,700; and those with more than 7 years, $120,400 to $142,500.
A vice president of online marketing with 1 to 3 years experience earns $98,000 to $109,200, Crandall reports; while those with 4 to 7 years take in $108,200 to $128,900 and those with more than 7 years, $131,500 to $158,500. The highest reported salary in that position was $176,100.
This is the second year that Crandall, an executive search firm specializing in direct marketing since 1973, has published the Guide to Online and Interactive Marketing Salaries. It has published the National Salary Guide to Direct and Interactive Marketing, which covers direct marketing and catalogs, since 1980.
Posted by Tom Polanski in Advertising, Careers, Marketing on February 16th, 2009