Posts Tagged investors
eBrand Media introduces Mel Ronick as a guest eBizine contributor.
By Tom Polanski
Mr. Ronick’s first article will appear in eBizine tomorrow, Wednesday, the 16th. So that you get to know a little about Roncik we’ve taken the liberty of preparing an over view.
Mel is President of Stacks and Stacks, www.stacksandstacks.com, an e-commerce business which offers storage, organization and furnishing products. He started his career at IBM and has worked in computer sales, shopping center development and as a national retail leasing agent.
Mr. Ronick started Stacks and Stacks in 1984 when shopping center development slowed because of high interest rates. He thought he might be able to grow the original store into a 50 store chain and go public. Instead he closed the stores he’d opened and went online in 1999 – 2000.
He feels his biggest risk was when he decided to open on the Internet and close all of his stores. At that point in time big-box stores were coming into the Bay Area and each opening diminished his sales. His solution was to try something else, Stacks and Stacks. Ronick has stated that his business took off rather quickly and that it’s been growing 25 to 40 percent year after year.
Posted by Tom Polanski in Advertising, Customer Centric, Growing a Business on July 15th, 2008
eBrand Media is developing an exciting and unique marketing opportunity! What we’ve learned.
By Tom Polanski
Recently, my team discovered an area of the net which offers some of the best targeting on the net and it isn’t hasn’t been exploited yet. In other words we’ve discovered an audience of tens of millions that are not being marketed to while they participate in activities that reveal their interests, attitudes, opinions and ultimately, their life style.
My team developed an overview of the different ways that these people can be marketed to based on past and current behaviors. We could send HTML and text e-mail and attach ads to e-mail exchanges, and most importantly the data is available so that advertisers could target on a most granular level.
So here in summation is our situation…. we’ve done some preliminary research and we’re reasonably confident that there may be real opportunity in this discovery. However, we’re faced with a number of challenges which include but are not limited to:
Posted by Tom Polanski in Advertising, Growing a Business, Marketing, New Advertising Media, Start a Business, eBrand Media on July 8th, 2008
Ethics in Marketing – A Clear Conscience Is Better Than a Fat Wallet
By Tom Polanski
Marketing created to exploit the uninformed is reprehensible. For better and for worse, depersonalization and anonymity are part and parcel of the web. Since online companies no longer have to live and work in the communities they sell their products and services too, they’re left with names and numbers without a human connection. Too many online marketers have forgotten that we’re still doing business with people who have hopes, dreams and fears just like we do. Many of us have lost or have never been granted the gift of empathy and, interestingly, isn’t a lack of empathy one of the hallmarks of the sociopath?
Posted by Tom Polanski in Ethics on May 22nd, 2008