Posts Tagged interactive
Reports that Microsoft and Yahoo! are very near an ad deal
NEW YORK – Microsoft Corp and Yahoo Inc are close to a long-discussed search and online advertising deal, which could be announced in the next week, according to the AllThingsDigital blog.
The two companies have talked about cooperating for months, after Microsoft’s bid to buy Yahoo was rebuffed last year and Yahoo’s attempt to seal a search advertising deal with Google Inc fell apart under regulatory scrutiny.
The latest discussions involve Microsoft paying Yahoo “several billion dollars upfront to take over its search advertising business and guarantee certain payments back to Yahoo,” according to AllThingsDigital’s Kara Swisher. Yahoo is likely to take the lead on selling display advertising for the companies, she wrote.
Posted by Tom Polanski in Advertising, Twitter on July 17th, 2009