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	<title>eBizine &#187; how to write a creative brief</title>
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		<title>What is a Creative Brief and Why Should You Write One?</title>
		<link>http://ebizine.com/advertising/writing-a-creative-brief/</link>
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		<pubDate>Mon, 17 Mar 2008 18:16:46 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[ad agency brief]]></category>
		<category><![CDATA[ad agency creative brief]]></category>
		<category><![CDATA[creative brief]]></category>
		<category><![CDATA[how to write a creative brief]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Tom Polanski]]></category>

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		<description><![CDATA[In this article, interactive media professional Tom Polanski details how to write a creative brief that will save both you and your ad agency a lot of headaches and frustration in creating your marketing campaign.]]></description>
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