Posts Tagged home based business
Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers.
By Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers with discounts. Hence, odd numbers in a listed price equal a discount.
The Cornell report caused me to think about automatic triggers. This is a term I first came across in an enlightening book written by Robert Cialdini, “Influence: The Psychology of Persuasion”. A must read for all marketers. The premise is that we’re all inundated with too much information, that we suffer, to different degrees, from a form of cultural ADD and that we fall back on automatic responses.
Posted by Tom Polanski in Advertising, Agencies, Growing a Business, Home Based Business, Marketing, Small Business on June 13th, 2008
Do You Have What it Takes to Start Your Own Home Business?
By Tom Polanski
For many people, the idea of a home based business is a dream. Work when you want, where you want, and how you want. Go to work in your pajamas. Be your own boss. All of these sayings are based on a kernel of truth.
But with every business – and especially home-based businesses – there are some facts that simply never change. Since you’re the driving force behind the business, you have to know if you have what it takes to succeed. Do you? Let’s find out.
Posted by Tom Polanski in Home Based Business on April 18th, 2008