Posts Tagged hispanics

According to custom week-by-week data from Experian Simmons, reported by Univision Communications, 34% of Hispanics are optimistic about their finances in the coming year vs. 25% of non-Hispanics, and 29% of Hispanics are more positive about the U.S. economy in the coming 12 months vs. 21% of non-Hispanics. The report reveals consumers’ reaction to today’s economic climate from a total market and Hispanic consumer perspective.

Ceril Shagrin, executive vice president, Corporate Research, Univision Communications, observes that “The volatility of the current recessionary economy has created a need for more current week-by-week data… (to) capture changes in consumer behavior and purchasing patterns… “  allowing marketers to take an in-depth look at real-time information… for a better understanding of the impact on consumers.

The results from the past 65 weeks, says the report, indicate that while the overall consumer mindset is increasingly negative, Hispanics are more optimistic in the period following the “meltdown,” versus prior to September 29th, 2008:

* 29% of Hispanics are more positive about the U.S. economy in the coming 12 months vs. 21% of non-Hispanics
* Hispanics average consumer confidence rating is 11% higher than non-Hispanics, and has remained constant since 2005, while non-Hispanics confidence rating has declined

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